Experiential Learning

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International Strategic Communication Management

 
International Strategic Communication Management

Students are put into real-world agency situations and get the opportunity to tackle major communication challenges overseas in the International Strategic Communication Management (ISCM) course. Students are broken up into groups and placed into professional competitive settings overseas. The course exposes students to the full hands-on process of launching an advertising/PR campaign, from client briefing, immersion in the subject, market research, strategic thinking, media planning, creative execution and consumer testing, right up to client presentation.