Experiential Learning

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Cannes Lions International Festival of Creativity


Often dubbed as the ‘Olympics of Creativity’, Cannes Lions International Festival of Creativity is a premier industry event. WKWSCI part of a small group of Asian communication schools that participate in the well-reputed industry event, where our students develop a keen appreciation of creative thinking, and learn what it takes to capture an audience.

Over a week in the French city of Cannes, students learn from leaders in creative communication, legacy brand owners and renowned personalities, while immersing in experiential marketing and networking with media and creative professionals.

Students are also given a simulated assignment where they work to solve an actual Young Lions brief and submit the required creative within a stipulated timeframe.

Read about the highlights of the Cannes Lions International Festival of Creativity in features >>