| UPPER-LEVEL COURSES|
| CS4004 Final Year Project (FYP)|
| Note: Prerequisites vary by project type. See the FYP Prerequisites page.
The purpose of the final-year project is to allow students to showcase their abilities and
competencies. Students can choose to execute a variety of projects, including feature writing,
photojournalism, public and promotional campaigns, quantitative or qualitative research,
scriptwriting, video documentary, and video drama. Students are responsible for conceptualising and
designing the project, soliciting and negotiating with clients and sponsors, and managing,
implementing, and evaluating the project.
| Must |
least 90 AU
| CS4103 / CS4203 Professional Internship (PI)|
| Note: CS4103 - students admitted BEFORE AY2015/2016
CS4203 - students admitted FROM AY2015/2016
This 22-week professional internship aims to extend students’ knowledge beyond the academic
curriculum. During the internship period, students will gain first-hand industry experience by working
closely with professionals. This also provides students with an opportunity to develop an
interpersonal network with professionals and hone their social and management skills. For students
who choose to complete their internship abroad, they will also gain experience in a cross-cultural
| Must |
least 55 AU
| CS4011 News Copy Editing|
| This course helps students think like editors. It treats good journalism as the product of sound
editorial decision-making across a spectrum of professional newspapering skills, from headline
writing and picture selection, to page layout. The course is geared for future editors and sub-editors,
as well as reporters and photographers who need to be sensitised to the editing principles and
practices that affect their work. Students will receive practical training in all the functions of sub-
editors, including copy processing, and develop their skills at conceptualising the presentation of
major news and feature packages.
| CS2021 News |
| CS4017 Specialised Journalism: Public Affairs|
| The course provides students with the principles of and hands-on training in reporting public affairs –
issues relating to public servants operating in government, society and the law. The course will cover
Parliament and government; police and law courts; statutory boards and grassroots organisations. It
will look at the relationship between the media and the authorities from both sides, and examine
how that relationship can work to everyone’s best advantage.
| CS2021 News |
| CS4018 Specialised Journalism: Business and Economics|
| This course introduces the business and economic beat, preparing students for entry-level reporting
jobs on the business desks of newspapers, magazines and wires. It is partly a conceptual course,
covering the macro-economy, markets, and companies, and providing a grounding in the concepts
and tools required to understand, analyse and interpret the kinds of information that
business/economic journalists deal with. It is also a practical course, with discussions focusing on
current events, and assignments requiring students to report and write news stories and features
within the business/economics beat.
| CS2021 News |
| CS4020 Magazine Publishing|
| The course is about the different forces at work in a magazine. It will give students an understanding
of magazine writing, projection, editing, production and distribution; the skills required in an entry-
level job in an editorial department; insights into the industry and the wide variety of titles; and the
creative process involved. It will take them from the initial conceptualisation of a title, through the
business side of generating income, to the creative hothouse that produces lively, inventive, relevant
publications on a regular basis. It will put magazines in a social and cultural perspective, both in
Singapore and overseas, and invite students to consider potential new titles.
| CS0204 Basic |
| CS4022 Social Media Mining|
| This course covers how to analyse unstructured data such as social media content using text
mining techniques. Students will learn various text mining techniques and tools both through
lectures and hands-on exercises in labs. The course will also explore various usages of text mining
techniques to real world applications.
| CS2405 Data |
| CS4023 Advanced Photojournalism|
| The course is intended as a continuation of CS2044 (Basic Photojournalism) and is an extended
study of the theory and practice of making photographs and using the picture essay and picture
story. It develops the basic skills introduced in CS2044 to produce work of publishable standard.
Advanced techniques including electronic fill-flash and studio lighting will be covered, as will the
history of documentary photojournalism. Emphasis will be on photographing news, feature and
sports events, with the goal of completing a photojournalism portfolio.
| CS2044 |
| CS4024 Writing for Cinema and TV|
| This course develops scriptwriting skills for film and television. It focuses on the research and
creative processes and the technical considerations involved in developing both fiction and non-
fiction scripts. There are three approaches to the course – first, the development of ideas, creativity,
and developing writing skills; second, an introduction to genre requirements and appropriate
research skills; and third, the stages of cinema and television writing.
| CS4026 Documentary Film and TV: Concepts and Applications|
| This course explores the different styles of documentary films with special emphasis on the role of
the producer/director in documentary videos. Students will review documentary concepts and
theories and put them into practice by producing their own short video. Through screenings and
readings, students develop a critical understanding of the different techniques and approaches to
documentary production. Students are encouraged to engage with contemporary debates which
concern the documentary sector of the media industries.
| CS2025 Image |
| CS4027 Narrative Film and TV: Concepts and Applications|
| This course further explores the different narrative structures and strategies covered in CS2027
Genre and Narrative Strategies as well as other film/TV theory with special emphasis on the role of
the director in dramatic videos. Students explore dramatic concepts and theories, and produce short
videos independently. With a focus on visual storytelling, performance and script analysis, the
course explores techniques to elicit performance and determine visual style and coverage relevant to
dramatic scenes. Screenings, discussions, lectures, tutorials, and assignments are designed to
develop students' skills as dramatic directors.
| CS2025 Image |
| CS4029 Advertising, Creativity and Copywriting|
| This course is an introduction to the creative processes and the process used in creating
advertisements for print, broadcast and other media with attention to creative thinking skills, creative
problem-solving, copywriting, design, and production. Students learn what advertising creative
personnel do in their professions. This course has practical exercises during the classes and
tutorials related to the creative aspects of advertising and how they relate to other areas such as
consumer behaviour and social learning.
| CS4030 Crisis Management|
| The course examines contemporary theories and practices in preventing and managing issues and
crises. It introduces the definition and scope of issues and crisis management. The course explores
the dynamics of identification, planning, management, and communication of issues and crises and
their multifaceted consequences to organisations in public and private sectors. Strategies for
conducting strategic crisis communication will also be included by evaluating real-life practices and
| CS2033 |
| CS4031 Media Planning and Strategies|
| The course introduces students to the quantitative aspects of media planning. Topics covered will
include brand analysis, audience analysis, market segmentation, and media analysis. Case studies
and real-life practices will be included in this class. During the first half of the semester, students
will conduct a brand audit and develop and administer a survey to determine target audience media
usage. The information from the brand audit and market survey will then be used to compile a
strategic media plan. Strategies and recommendations will form the basis of the media plan. The
course will be taught in an active learning fashion. It strives for a balanced coverage of theoretical
and practical issues, industry norms and ideals, and facts and thoughts. The ultimate goal is for
students to form their own perspectives, sharpen their strategic thinking, and advance their planning
skills. To this end, students should become critical thinkers who move beyond a view of learning as
information gathering to a view of learning as knowledge building. All students are expected to be
active and proactive in course activities
| CS4032 Communication Campaigns|
| The focus of this course is on the creation, production, performance, and dissemination of various
forms of publicity to support a range of comprehensive communication campaigns. It covers print
and audio-visual media, and the activities of government, non-profit organisations and private
corporations. The course is organised around a client project. The proposed campaign will require
students to do some basic consumer research, develop a positioning strategy, create original
advertising and other marketing communication materials, develop a media plan, and put all of these
elements into a written plan and presentation for the client as if they were “pitching” for an account.
| CS2058 |
| CS4034 Brand Management|
| This course will introduce retail marketing concepts covering both the mechanics and management
of retailing from a brand management perspective. It will also cover the role and concepts of brand
equity creation, store and non-store retailing, location and site selection, retail communication mix
components such as merchandising, pricing and margin planning, store management, layout and
visual merchandising, as well as internal and external promotions. While the subject will cover
theories in retail marketing discipline, it is generally approached with a practical and applied
orientation. Learning will include evaluating retail brands and developing strategies for real-life
businesses through hands-on projects.
| CS2058 |
|CS4037 Audience Research Methods|
| This course is designed to provide students with tools to study audience characteristics and the
impact of communication on receivers. The course centres around two research methods that are
widely used by academics and practitioners: survey research and focus group study. Students will
learn how to design, plan and implement these two types of studies. They will also learn how to
analyse data and present the findings in both oral and written formats.
| CS2008 |
|CS4039 Frontiers in Communication Science|
| This course aims to develop your understanding of the fundamentals underlying several of the most
cutting-edge approaches in communication science, such as agent-based modeling or gene
studies, as well as to demonstrate how these approaches are actually applied in understanding
| CS4042 Advanced Research Methods|
| This course is designed to introduce you to advanced research methods in communication to
understand and implement research in applied settings. In this class, you will become familiar with
essential ideas in measurements, experimental design, quantitative content analysis, data analysis,
and result interpretation/reporting.
| CS2008 |
| CS4043 Specialised Journalism: Science & Health|
|This course aims to teach students about reporting in two related specialised fields – science and
health. First, the course will give students an appreciation of science and medical journalism from
vaccines to viruses, satellites to space stations, embryonic stem cells to genomes, pollution and
conservation, new and old diseases, potential pandemics, a growing pharmaceutical industry and
an aging population. Next, the course will focus on strategies for communicating science and health
to the public: how to explain things, how to interview experts who seem to speak a language of their
own, and how to research and write meaningful stories for a general audience.
| CS2021 News |
| CS4050 Bayesian Data Analysis & its Applications|
| This course will introduce the theoretical foundation of cutting-edge data analytic techniques and its
applications to communication research, focusing on Bayesian statistics. Its theoretical part will
cover the philosophical discourses over empirical research, basic probability theory, the logic of
hypothesis testing, and statistical inference and learning from data. Two special topics include the
applications of Bayesian statistics to machine learning techniques. An equal weight of emphasis
will be placed on developing practical skills for collecting and analysing data to solve real-world
problems. Students will learn computational programming languages, such as R and Python,
through a series of tutorials, lab assignments, and final projects. The well-balanced combination of
theoretical knowledge and practical skills offered in this course will provide qualification requirements
both for professional analysts in media industry and for academic researchers in communication
studies and other social sciences.
| CS2008 |
| CS4053 Popular Cinema|
| This course introduces students to the different genres of contemporary popular global cinemas. In
addition to Hollywood feature films, students will study non-Hollywood contemporary films that have
done successfully at the box offices either internationally and/or in their countries of production, in
order to study the critical elements that have contributed to the success of these films. Students will
be exposed to box office hits from a wide variety of countries such as Spain, the UK, Japan, Korea,
India, and Australia. The analysis of these popular films will be contextualised in relation to relevant
film theories such as genre theory, audience reception theories, studies of the economic
development of new cinematic industries, and the impact of global film distribution.
| CS4054 Asian Cinema|
| The course will survey and examine the various cultural determinants and industry development of
Asian film forms through screenings, lectures, and readings. It allows students to become
acquainted with the wider institutional, historical and cultural contexts of the films in their respective
countries while simultaneously exposing students to important Asian film directors and their works.
Students will also be introduced to critical film scholarship about Asian cinema in order to partake in
academic debates such as the differences and similarities between mainstream cinema and
independent film forms from East, Southeast and South Asia.
| CS4055 TV Studies: Critical Approaches|
| This course aims to provide students with an understanding of the major themes, topics and
theoretical perspectives that constitute television studies. Attention will be focused on the producer-
text-audience relationships which are central to the understanding of the meanings that are created
and the impact of the medium. The course will cover audience and reception analysis, television
genres and their characteristics, television and gender, as well as television and ethnicity.
| CS4058 Intercultural Communication|
| This course examines current theories and research regarding communication between people from
different minority, ethnic and cultural backgrounds in domestic and international contexts. The
course exposes students to culture and its relationship to communication. It offers opportunities for
students to develop skills and understand cultural attitudes and the theoretical and methodological
concerns of intercultural communication.
| CS4059 Public Opinion|
| This course focuses on contemporary concepts of public opinion, theories of public opinion, ways of
measuring public opinion, and the impact of public opinion, with special reference to media-related
issues. It examines relationships between public opinion and communication, and explores the role
of media use in the formation and change of public opinion. The course will also address the
influence of public opinion on individuals’ attitudes and behaviours.
| CS4060 Persuasion and Social Influence|
| This course emphasises the social and psychological approaches to attitudinal and behavioural
change. It identifies the characteristics and behaviours of effective persuaders, and students will
analyse their target audience, design and package their messages, and select the right delivery
channels to optimise persuasive efforts in various contexts, such as health, politics, and business.
Students will learn about persuasion in interpersonal, small group, as well as in mass-mediated
settings. Students will learn about resistance to persuasion, and the strengthening of desired
attitudes and behaviours.
| CS4061 Global Media Issues and Policy|
| This course focuses on policy and legal issues about global media and about the media of individual
nations, including Singapore. This semester, we will focus on an important and timely issue: fake
news. The issue of fake news, which rose to prominence during the 2016 presidential elections in
the United States, has reached Singapore. But what is fake news? Why is fake news a problem?
What mechanisms allow the spread of fake news? And what should be done to address the issue of
fake news? In this course, we will critically examine the sociology of fake news, from the socio-
political and economic contexts that allow fake news to thrive, the technological factors that
facilitate its spread, to the psychological processes that make individuals vulnerable to believing in
fake news. We will also learn strategies to spot and fact-check fake news.
| CS4064 International Public Relations|
| Globalisation is the primary reason for the increased importance of international public relations
because it has spurred increased the outreach of organisations beyond national and cultural
borders. This course seeks to provide students with insights on the issues pertaining to effective
international public relations and the way public relations is practiced beyond national and cultural
borders. Students will develop the ability to link specific environmental variables with the generic
principles of public relations practice.
| CS2101 or |
| CS4068 Issues in Cinema Studies|
| This course covers issues that are related to cinema studies which have not been covered in
existing courses offered by the school. It provides an opportunity for students to benefit from the
special interests and expert knowledge of faculty members and/or visiting professors. Thus, this
course may draw upon multidisciplinary perspectives in examining special issues in cinema studies,
address emerging academic concerns, or introduce students to cutting-edge professional practices.
Some topics that can be examined include the relationship between cinema studies and other
creative industries, the transformation of cinema in the digital age, issues of representation in
contemporary screen studies, and national and transnational cinemas
| CS4070 Issues in Advertising|
| This course examines the role and impact of advertising in society. In this class we will wear a
different hat than often worn in other advertising classes. The emphasis is on examining advertising
from a broader perspective to help us consider the economic, legal and regulatory, ethical, and
social issues that surround advertising. This course will focus on helping students become aware of
the cumulative effects of advertising on society.
| CS2058 |
| CS4071 Special Topics: Media in Singapore|
| Every country’s media system reflects its history and political development. The shape of the media
system in Singapore is no different. In the 1950s, the media organisations were very competitive.
The scenario parallels today’s dotcom boom where media companies sprouted overnight to face cut-
throat hyper-competition. There were reports of rivals buying up all the daily circulation only to dump
them into the sea—leaving advertisers to doubt the veracity of the publisher who would say that
every copy was sold but then could not find many readers.Today’s media structure sees dominant
players in the newspaper, broadcast and Internet space linked to Singapore Government. How did
this situation arise? What are some possible implications for the future development of the media in
Singapore.This course traces the trajectory of the development of the media in Singapore to address
these issues. It will also look at some current research by the instructor in the development of
media in small countries.
| CS4072 Digital Media and Human Relationships|
| The course covers issues related to computer-mediated communication in various contexts that
would help students understand the different impacts computer-mediated communication has on its
| CS4074 Consumer Behaviour|
| Amidst the ever-changing advertising and marketing realm, it is indispensable and pivotal to well
know about consumer behavior and consumer psychology before advertising practitioners could
implement any marketing strategy or campaign. The course covers the dynamic process in relation
to consumer behavior – cognitive processing, affective and behavioral formations, as well as study
consumers in a large social and cultural setting. This core advertising course aims to develop your
understanding of basic consumer behavior and psychology concepts, theories, and the latest
trends in consumer behavior research and applications using classical and contemporary cases,
which will serve as the basis for future advertising courses and practices.
|CS4075 Selected Topics in PR: Evaluating & Producing Campaign Results|
| Students learn to conduct formative research to guide campaign programming and
evaluative research on campaign outcomes. Upon successful completion of the course, students will
be able to critically evaluate various campaigns and conduct the types of research required for
campaign final year projects.
| CS2008 |
| CS4079 Issues in Cinema Studies: Cinema and Social Currents|
| This is a module for advanced students addressing the question, "How does film relate to society
and politics?" While films are generally seen as a leisure activity, the cinema cannot be divorced
from society and the pressing issues of our times. It can function as a forum in which viewers are
not only entertained but informed and educated and cognitively prepared to develop good citizenship.
This module seeks to stimulate and inspire students towards a more critical view of cinema as a
medium that challenges viewing practices and cognitive senses through the content of the films.
Students will be taught to understand the cinema as a medium of social communication, presenting
stories that question our views of society and politics. The module will familiarize students with a
range of cinematic works, including Battle of Algiers (1966), Zero Dark Thirsty (2013), Waltz with
Bashir (2008) and other important works of global cinema. Students will also be introduced to key
readings discussing the films and the social issues presented. They will learn to develop critical
tools and skills in analyzing contemporary films with respect to both their aesthetic properties and
their various historical, social and political determinants.
| CS4090 Going Overseas for Advanced Reporting (GOFAR) - Strictly by application|
| This hands-on course exposes journalism students to the challenges of operating in another country
and culture. Students work on stories that require a stint in the overseas location. They are
expected to deliver stories of publishable or broadcast quality. They will prepare for their field trips by
attending seminars and doing independent research into the chosen location and identifying
workable story ideas. They are also expected to help organise the logistics of the programme. While
overseas, they are expected to function as working journalists, developing their story ideas within
the practical constraints of operating in the field. They will complete their assignments back in
Singapore. Admission to this course is by application and on merit.
| CS2021 News |
| CS4092 New Media and Society|
| New media technologies are changing every aspect of our social, political and cultural lives. This
course aims to help students develop insights into how new media affects news, politics, economy,
education and culture. After taking this course, you will be familiar with how new media
technologies shape the way we work, study, make friends, create knowledge and ultimately, live.
You will explore the development and use of new information and communication technologies and
critically examine their social and cultural impact.
| CS4095 International Strategic Communication Management - Strictly by application|
| This course is designed to give students practical overseas experience in tackling major
communication challenges. It will give students the opportunity to apply skills learnt in the
advertising and PR courses. It will expose students to the full process of launching an
advertising/PR campaign, from client briefing, immersion in the subject, market research, strategic
thinking, media planning, creative execution and consumer testing, right up to client presentation.
The students will be broken into groups and put into competitive situations like professionals in real
| CS4097 Overseas Digital Documentary - ODYSSEE|
| The course is concerned with researching and producing short overseas digital documentaries
underpinned by an introduction to the field of visual anthropology. Short documentaries engage both the
heart and the intellect presenting a picture of the world, or at least a part of it. British documentarian
John Grierson described it is a creative treatment of 'actuality', and that means it is grounded in real life,
or in fact. You will look at locations in the world for, inspiration, personal stories and authenticity, and
you will learn about the broader social, cultural and economic implications of the location but also about
this particular type of filmmaking. The course, therefore, has both an academic slant as well as a
practical one. The skills developed will be transferable to other forms of study whether it be digital
filmmaking, journalism or another communication field. It will expand your powers of observation and
description; of understanding local cultures and humankind; and of self-reflection on the role and
responsibilities of a digital documentarian as a representative of your home country and an observer and
commentator on a host country.
| CS2025 Image |
| CS4131 Risk Communication|
| The course introduces the theory, core concepts, and practice of communication about hazards and
risks. Key principles of risk communication are used across a variety of arenas including public
health, environmental communication, disaster management and corporate management. In this
course, students will attain competencies in 1) understanding core concepts and theories of risk
communication, 2) examining special challenges in communicating about risks with diverse
audiences 3) critically analysing risk communication practices through case studies. Emphasis is
placed on students' active participation in exploring and applying concepts that inform risk
communication in a global society.
| CS4150 Health Communication |
| This course is designed to introduce students to significant concepts and issues in the field of
health communication. Health communication encompasses theories, research, and practices
based on multiple sources of scholarship such as communication, public health, and social
psychology. The primary objective of this course is to provide students with knowledge and skills for
communicating health that should be useful in their future career in a wide range of contexts.
| CS2008 |
| CS4160 The Korean Wave: A Multidisciplinary Perspective|
| Accompanying the Korean Wave, or Hallyu, are the heightened popular and scholarly discussions of
the attributes of this phenomenon. This course seeks to get students to appreciate the dynamics of
transnational cultural flow, and to appropriate and localise such flows according to their own spatial
and cultural specificities. A combination of factors has been put forward to explain the rise of the
Korean Wave including the release in creative energies arising from political liberalisation in the
1990s, technological advancement particularly in the era of the digital and social media, and
significant investment and sophisticated marketing. In this respect, as a course, the Korean Wave
will offer a potentially multidisciplinary engagement with students, many of whom are already avid
fans of the Korean Wave (Hallyu) products and icons.
| CS4260 Film Festivals: History and Theory|
| As many film historians have argued, the beginning of the annual international film festival was the
specific European political situation in the period preceding World War II and the immediate post-
war era that brought together the necessary incentives to initiate their development, which would
later expand to a global phenomenon. Throughout the course, each student will learn how
international film festivals affected the cinematic aesthetics, movements, and history(and vice versa)
through screenings, readings, and discussions of such vital film festivals as Cannes, Venice, Berlin,
Moscow, Sundance, Busan and Singapore, focusing primarily on the politics of cultural market and
industry, print journalism, alternative distributions, and global circulation of cinema in the age of
| CS4262 Social Media and Digital Campaign Management|
| This course is an advanced-level course that teaches how to build digital and social media
campaigns for today’s hyper-connected world. Students will be exposed to a wide range of
resources and tools across traditional, mobile and web platforms, and learn how to think
strategically; generate ideas; develop strategies to amplify the big ideas using owned, earned and
paid media to drive business outcomes; and pitch for real world clients. This course provides
exposure to real-world situations and helps meet demands of the future advertising and public
relations job market for students with skills in new media communication.
|CS4264 Introduction of Network Analysis|
|‘Networking thinking’, which views people, organisations, events, and anything else around us as ‘network nodes’ interconnected in some meaningful ways, is becoming more and more significant nowadays with the emergence and popularity of social media. The countless ways in which network structures affect our well-being make it critical to understand how social network structures impact behaviour, which network structures are likely to emerge in a society, and why we organise ourselves as we do. The course provides an overview and synthesis of research on social networks, drawing on studies by communication scientists, sociologists, economists, and computer scientists, which will expose students to an interdisciplinary body of knowledge. Students will not only acquire knowledge from learning this course but also practical skills to address networking issues.
|CS4265 Global Film Cultures: Hollywood and the West *NEW|
| This is a foundation course for Global Film Cultures which focuses on on the history, movements,
and new forms and aesthetics of both Hollywood and European cinema. Students taking the course
will examine the moments in cinema’s development that are particularly relevant from a historical
perspective, be it aesthetic, social, technological and economic.
| CS4267 Effects of Virtual Reality Technologies *NEW|
| Virtual reality (VR) and its related technologies are positioned as the next consumer media. Media
industries are investing in immersive AR/ VR experiences to delivering content that is engaging for
audiences. It is timely to introduce a course on Virtual Reality so that students are in trend with the
latest VR technologies and think critically about the impact of these technologies on human
behaviour and psychology, and on society as a whole.
| CS4268 Google Digitize – Integrated Advertising Strategies *NEW|
| This is a course offered in partnership with Google, which will provide students with foundational
learning in the digital media sector, one of the fastest growing industries in the world.
| CS4311 Promoting Sustainability|
| This course introduces the concept and practice of social marketing as a means of promoting
sustainability. Course contents explore a range of environmental issues that social marketers have
sought to address by influencing public attitudes and behaviours. A social marketing case study will
accompany each sustainability theme. Students will learn about a range of important sustainability
issues and practice using social marketing tools to promote attitudinal and behavioural change
among diverse audiences.
| CS4540 Tech & Startup Reporting Lab|
| This course introduces students to tech and startup reporting. Upon completion of the course,
students are expected to: 1) Understand the fundamentals of digital transformation and its impact
across society; more importantly, how this digital shift has led to the emergence of tech companies
and startups with new innovations in local and global economies. 2) Understand key business and
financial basics of tech companies from startups to unicorns. 3) Chase and generate stories as
news unfold on the ground 4) Produce news and enterprise stories fit for publication 5) Develop
networking and interpersonal skills as they generate stories through interviews with various
stakeholders and collaborate with key partners.
| CS2021 News |
| CS9080: News Media Lab - Innovating & Exploring New Tools for Digital Media Storytelling |
| News Media Lab is an interdisciplinary practicum that brings together student journalists, designers
and developers to innovate and explore new tools for digital media storytelling in today’s
This practicum is open to all students who are able to take on the roles of journalists, designers and
developers. Working in small groups, students will be assigned to client news organisations with the
main objective of developing news products or tools that will enrichen online storytelling. Toward this
end, students will use Google’s SPRINT framework of testing and prototyping new product ideas.
At the end of the semester, students will present a digital strategy pivoted on their clients’
needs/problem and produce a prototype that could come in the form of a digital storytelling tool or
The practicum aims to bring students up to speed with the needs and challenges of today’s fast-
evolving newsrooms, most of which have begun to implement innovation labs or processes.