(May not offer in every semester, students are advised to check the website for
 updated courses under Course Registration page)
 CS0201 Foundations of Communication Studies
 This course provides an introduction to the basic theories, concepts, principles, and contexts of 
 human communication. It is designed as an introduction to the field of communication studies. It
 offers an overview of fundamental communication principles and practices applicable to many 
 careers. Students will learn how to reflect and think critically about communication in personal and
 public contexts and explore how communication has created and shaped our society as well as our
 personal lives. The course will introduce each of the specialty areas of study within the School of
 Communication and Information, which include mass, promotional, interpersonal, organisational,
 and intercultural communication, as well as information technology.
 CS0204 Basic Media Writing
 This hands-on course covers the fundamentals of writing for mass media, with an emphasis on
 reaching publics that are diverse and demanding. Students will learn how to write news stories for
 print and broadcast, public relations releases, and advertising copy. While introducing students to
 the differing needs of the various media industries, the separate strands of the course collectively
 reinforce common principles such as accuracy, honesty and integrity in communication, as well as
 an appreciation of clear, concise and effective writing.
 CS0209 Media Law, Ethics and Policy
 This course introduces the basics of media law, ethics and policy with a particular emphasis on
 Singapore. Students will develop their working knowledge of the law in Singapore, examine the
 development of Singapore’s media law and its underlying policy rationales, and compare and
 contrast different approaches to media law internationally. The role of media ethics standards will
 also be examined.
 CS2005 Speech and Argumentation
 This course develops and strengthens skills in constructing and delivering speeches and
 presentations. The goal is to achieve oral proficiency through a combination of critical analysis and
 practice. By examining communication strategies, students will see what does and does not work
 in a given speech or presentation situation. Students will learn persuasive elements, principles of
 argumentation, speech writing, research and content development, oral delivery, and critique.
 CS2006 Theories of Visual Communication & Their Applications
 Note: This course will not be offered from AY2018/2019 onwards.

 The course addresses theoretical issues and offer students time to broadly test out applications of
 concepts. It also aims to introduce concepts and theories that can be applied to different visual
 media and which are used as tools for deconstructing and analyzing visuals. The course also
 teaches students the characteristics and issues associated with different visual media. The content
 of the course is structured to allow students to explore form, meaning and impact of visual content.
 CS2007 Communication Histories and Theories
 This course examines both the development of communication technologies and the intellectual
 history of the study of communication (the evolution of ideas). We will investigate the foundations of
 communication inquiry by reviewing relevant social science and critical social theory, thereby
 gaining a better understanding of the discipline. Students will learn about many of the milestones in
 communication research and their significance. In addition to examining the evolution of
 communication technologies, the course will track the intellectual, institutional and socio-political
 influence that helped to foster the emergence and shape the growth of the communication discipline
 in the twentieth century.
 Foundations of
 CS2008 Fundamentals of Research
 Note: This course was a core course for students admitted prior to 2016. It becomes a prescribed
 elective for the AY16/17 cohort.

 This course introduces the understanding of various research perspectives and methods. The
 emphasis is on providing students with the knowledge to be a critical research consumer and buyer.
 Students will learn about quantitative, qualitative, and interpretative perspectives in research, and the
 advantages and disadvantages of different research methods, such as the historical method, in-
 depth interview, focus group, survey, and content analysis. Students will gain some hands-on
 experience in implementing studies, analysing quantitative and qualitative data, and presenting
 findings to different types of audience.
 CS2021 News Reporting and Writing
 This practical course develops the reporting skills, writing ability, and editorial judgement required of
 journalists working in print news media. The basics of accuracy, fairness, balance, and professional
 ethics are emphasised. Students will learn to approach stories with readers in mind, asking relevant
 and meaningful questions, critically assessing information they obtain, and writing with clarity and
 credibility. Students will have regular hands-on exercises to sharpen their reporting and writing
 skills, and engage in discussion and critique of on-going news coverage in and beyond Singapore to
 develop their news judgment.
 CS0204 Basic
 Media Writing
 CS2022 Multimedia Writing in Chinese
 This course introduces students to the fundamentals of media writing in Chinese. It introduces
 students to the skills of clear, concise and effective writing, as well as the principles of accuracy,
 honesty and integrity in communication. Students will learn basic forms of writing for public
 relations, advertising and news industries. Students will gain some hands-on experience in Chinese
 writing for print, broadcast and the Internet. They will appreciate styles of Chinese writing and
 sharpen their media writing skills.
 CS2023 Print and Digital Publication
 This course covers the fundamentals of newspaper/magazine design, and provides hands-on training
 in computer applications for page layout and image editing. In addition to catering to students
 interested in specialising in publication design, the course is geared towards would-be writers and
 photographers, who need to appreciate effective visual presentation and think visually in their
 journalism. Practical exercises are grounded in theories pertaining to typography, colour, space,
 and other design elements. Students will also be familiarised with design trends in the newspaper
 and magazine publishing industries, including the impact of technological change.
 CS0204 Basic
 Media Writing
 CS2024 Web Design and Technologies
 Note: This course is a prescribed elective for students admitted prior to 2016. It becomes a core
 course for the AY16/17 cohort.

 This course covers a brief history of hypertext and the World Wide Web, and gives a broad overview
 of technologies used in web design. Students will be taught how to design, implement and maintain
 web-based sites using authoring and scripting languages, content creation, management and digital
 media tools. Students will learn how to implement the latest strategies to develop third-generation
 websites, evaluate design tools, discuss future technology standards and explore the incompatibility
 issues surrounding current browsers.
 CS2025 Image and Sound Production
 This course introduces the core components of motion picture production: idea, image, sound, and
 sequence. During lectures, students will view movies and/or television programmes while
 considering a variety of questions: What do we want to express? Who is our audience? How do we
 talk about images? What compositional elements can we control or manipulate? How do we
 sequence images in order to evoke specific responses? What happens when particular sounds and
 images are juxtaposed? In related tutorials, students will explore these concepts with digital video
 cameras and nonlinear editing.
 CS2026 Media Presentation and Performance
 This hands-on course aims to equip students with some of the basic skills and knowledge in two
 areas: one, effective on-air presentation and performance; and two, directing presenters and
 performers. The course will focus mainly on the “factual” genres in television and video productions,
 such as broadcast journalism, documentary, talk shows, and interview programmes. Students are
 encouraged to develop their own styles and personae, insofar as it is appropriate for the
 programmes in question.
 CS2027 Genre and Narrative Strategies
 This course surveys and examines the various narrative strategies that are commonly used in drama
 television programmes and/or motion pictures, through screenings, lectures and readings. The
 concepts of narratology will be introduced for the purpose of analysing television genres such as
 soap opera, sitcom, drama series, advertisement, and news, as well as motion picture genres such
 as science fiction, film noir, horror, epic, and documentary. Foreign and local programmes will be
 analysed and students are expected to create and present stories of their own.
 CS2029 Broadcast Journalism: Concepts and Applications
 This course introduces students to the basic techniques and processes of story selection, research,
 writing, interviewing, recording and packaging in broadcast journalism. In addition to hands-on
 training in how to produce news and current affairs stories for broadcast, students are expected to
 develop a critical and theoretically-informed appreciation of broadcast journalistic practices,
 conventions, and institutions.
 CS2025 Image
 and Sound 
 CS2030 Audio in Media
 This course is a professionally-oriented seminar focusing on contemporary audio-production
 techniques for radio, broadcast and cable television, motion pictures, theatre, and the music-
 recording industry. Advanced recording and production techniques are covered. Assignments might
 include, but will not be limited to, the production of radio programming (magazine, documentaries),
 spot announcements, film Foley work, and television voice-overs. Students will learn about the
 informational, perceptual, and aesthetic aspects of sound as applied to each stage of the production
 process—from planning to post-production. The course will also benefit students looking to work in
 industrial video/audio positions within the corporate business world, where audio/visual technology
 plays an important role. 
 CS2031 Creative Strategies
 This course focuses on the development and execution of creative and motivating communication.
 The emphasis is on providing students with an understanding of creative and strategic message
 development and applying these underlying principles to the media. Students will learn how to use
 marketing information to develop practical creative strategies. Both visual and written creativity will
 be emphasised. Students will also learn the requirements for developing advertising messages in
 different media. Course work includes lectures, discussions, creative assignments, critiques, and a
 final project.
 CS2033 Corporate Communication Management
 The course consists of three parts. The first part of the course will present theoretical concepts and
 frameworks that guide corporate communication research and practice. Second, various corporate
 communication functions with different stakeholders such as consumers, employees, media,
 investors, and the general public will be covered. For the last part of the course, you will learn how to
 plan and evaluate corporate communication strategies as a group project. The primary aim is to
 equip students with foundational knowledge and skills for effective corporate communications
 CS2034 Korean Cinema in the Global Context
 In Korean Cinema in the Global Context you will explore the history and theory of Korean cinema -
 both South and North through the framework of national/transnational cinema discourse,
 auteur/genre theory, globalization, the North/South division system, and the problem of nation/state
 which evokes the question of identity. In this chronologically structured module, you will learn the
 cinema of Korea through a set of key films, directors, and dominant genres by lectures, screenings,
 and intensive and engaging discussions throughout the semester. Such critically and historically
 important films as The Aimless Bullet, The Housemaid, Shiri, Sympathy for Mr. Vengeance, My
 Sassy Girl, The Host, and Train to Busan will be screened. Through readings, discussions, in-class
 screenings, and presentations, our goal is to develop a broad understanding of Korean cinema and
 popular cultures exploring their wide-ranging impact and asking how they participate in the
 transnational production and circulation of culture, ideology, modernity, politics, and tradition in both
 regional and international contexts. It is not necessary for student to have prior knowledge of Korean
 cinema, and all are welcome.
 CS2044 Photojournalism
 This course introduces the basics of still photography for use in mass communications. The latest
 digital photographic techniques will be employed throughout, including digital still cameras and
 digital darkroom software on computers. In this course, we will look at how journalism professionals
 can take their own photographs, as well as work with professional photographers. The work output
 should be suitable for publication in newspapers, magazines, company publications, brochures, and
 digital slide-show presentations. By providing a basic appreciation of photojournalism, this course
 should be of value to aspiring photojournalists as well as writers and editors seeking a broader visual
 CS2021 News
 Reporting and
 CS2045 Online Journalism
 This course covers the following areas. The Web: history, development, and features. Features of 
 online journalism: multimedia, hypertext, interaction, and customisation. Online reporting:
 interviewing, researching, and gathering information. Verifying and selecting reliable sources.
 Integrated editing of text, animation, photos, audio and video. Strategic use of links. Engaging and
 empowering the online audience. Integrated multimedia and non-linear presentation of online news
 stories. Students will work individually and as teams, playing roles of editor, publisher, reporter and
 sub-editor to produce online verticals based on collaborative and solo reporting. Each vertical will
 revolve around a key story which will be discussed in class, accompanied by secondaries related to
 the main story. Each student will create one secondary and contribute to the main story.
 CS0204 Basic
 Media Writing
 CS2050 People, Politics and the Media      
 The purpose of this course is to introduce a framework for students to think about the intricate
 relationship between the people, the press, and various political actors. Students will gain an 
 understanding of various theories and concepts about the role and function of the press in
 democratic systems, the effects of political content from the media, comparison of different media
 and government systems, and the role of citizens in this complex picture. This course covers the
 relationship between the people and the media, effects of media on politics, and comparisons of
 different press systems in different democracies. 
 Foundations of  
 CS2054 Interpersonal Communication
 This course is designed to introduce students to a broad range of interpersonal communication
 topics, including: self and others, verbal and nonverbal communication, self-presentation, self-
 disclosure, starting, maintaining and ending relationships, compliance, conflict, and computer-
 mediated communication. The instructor will provide a broad-based exposure to research and theory
 in the area of interpersonal communication, providing journal articles and examples along the way
 (e.g., exemplary studies or some video clips). Students enrolled in this course should understand
 communication processes underlying interpersonal relationships. Ideally, students will improve their
 own skills, become experts on particular topics, and share their knowledge with other students via
 in-class presentations.
 CS2055 Organisational Communication
 This course introduces students to the dynamics of communication in organisational settings
 through case study, role-play, and other interactive and analytical approaches. Students will learn 
 about effective communication in various work settings, such as meetings, teamwork, negotiation,
 conflict management, image building, and employee relations. Students will be exposed to
 communication and cultural diversity and organisational change and continuity. Finally, students will
 learn about the applications of communication technologies, and communication etiquettes and
 ethics in modern, global organisations.​

 For non-CS 

 Foundations of  
(min. B)
 CS2056 Psychology and Communication
 To better understand how and why communication occurs and what effects it has, it is necessary to
 get inside the “black box” of the human mind. Therefore, this course will concentrate on studying
 cognitive processes and their relationship to media and communication. While some attention​on will
 be paid to the psychological aspects of interpersonal communication, the primary goal of the course
 is to develop an understanding of media from a psychological perspective. That is, the course will
 examine how perception, attention, memory, attitudes and emotion are related to the experience of
 mediated communication. These psychological responses will be examined in a range of contexts
 and communication functions including news and information, advertising and persuasion, and
 entertainment. This will help students become both better producers of media and more critical
 CS2057 Media Effects
 This course is intended to provide an informed and critical evaluation of media’s influence and effects
 by systematically investigating the content of media messages, the nature of individuals and
 audiences, and the mechanisms involved in various types of media effects. It will introduce students
 to basic concepts in social science research and communication study, briefly review the history of
 media research, and examine some of the most common types of media effects. In its survey of
 media effects, the course will cover many prominent communication theories that help to explain the
 who, what, where, and why of media influence. The goal is for students to have deeper
 understanding of the extensiveness and limitations of media effects and to be able to critically
 assess claims of media impact.
 exclusive with
 CS4267 Effects
 of Visual Reality
 CS2058 Integrated Marketing Communication
 This course offers an introduction to the principles and practices of advertising, public relations, and
 associated forms of marketing communication. It covers the origins and scope of each, including
 identifying research problems, setting objectives, analysing audiences, designing messages,
 choosing media vehicles and evaluating promotional outcomes. Discussion groups are formed to
 identify and examine the broad industry-wide trend towards integration of various aspects of the field.
 Selected case studies are used. Account teams are formed to execute a written campaign plan
 followed by a formal presentation.
 CS2059 Social Consequences of Mobile Communication
 Mobile communication is the fastest growing and most ubiquitous form of mediated communication
 in the world. It has provided new levels of interpersonal communication, new forms of coordination, in
 addition to giving us access to the internet and services such as social networking, m-health,
 financial interaction, etc. This class will give the student insight into the history, technological basis
 and the social consequences of mobile communication. It will give the student the ability to
 understand how mobile communication arose and why it has become such a major force in our
 CS2063 Short Overseas Journalism Practicum (SOJOURN​) - Strictly by application
 The Short Overseas Journalism practicum exposes students to the challenge of reporting in an
 overseas setting. In pre-departure meetings, students will learn about the destination, plan their
 stories and assist in making arrangements for their trip. The field trip, of four to seven days, will
 involve intensive reporting, briefings and site visits. Students are expected to produce a journalistic
 work of professional quality soon after they return. The class size is limited and admission is by
 CS2021 News
 Reporting and
 CS2064 / CS2164 / CS4083 / CS4183 Television Practicum
 The purpose of this practicum is to give students practical experience in broadcast production work.
 This practicum serves as a training ground for future broadcast journalists, television producers, and
 programme makers. Students will work individually and as part of news and studio teams to produce
 a magazine-style programme called Nanyang Spectrum, which is broadcast over the campus cable
 network, Channel NTU. Selected students may have the opportunity to take the course at the upper
 level and gain practice in leadership roles in television production and programming. 
 CS2066 / CS2166 / CS4085 / CS4185 Film Festival Practicum 
 This course is designed to expose students to the organising of a film festival in Singapore.
 Students will work individually and as part of a team to organise a two-week film festival. Students
 will learn about the various aspects of a film festival, including programming, ticketing, promotion
 and marketing, fundraising, budgeting and financial fiscal management, and screening.
 CS2067 / CS2167 / CS4086 / CS4186 Communication Research Practicum
 Students work independently or in small groups under the supervision of research faculty, typically
 on projects the faculty member designed. 
 Fundamentals of
 CS2068 / CS2168 / CS4087 / CS4187 Online Magazine Practicum
 In this practicum, students work as a team to produce the WKWSCI Alumni Magazine, an online-
 only publication targeted at the school's alumni and other stakeholders. Students hone skills
 in writing, photography, editing, design, and layout, and gain practice in putting together an online
 magazine from conceptualisation to publication. The practicum benefits students interested in
 careers in journalism or corporate communications and helps them develop their portfolios.
 Selected students may have the opportunity to take the course at the upper level and gain
 leadership experience in producing the magazine. 
 CS2021 News
 Reporting and
 Writing (may be
 CS2071 / CS2171 / CS4091 / CS4191 News Practicum
 Students will get first-hand experience creating and developing news in a multimedia, multi-platform
 newsroom. You will work as reporters, illustrators, photographers, digital journalists, video producers
 and data journalists. Selected senior students will have responsibilities as editors, managing teams
 of reporters and mentoring less experienced students. All students will be involved
 in conceptualising innovative news packages, strategizing for greater relevance and reach. 
 CS2021 News
 Reporting and
 Writing (may be
 CS2073 / CS2173 / CS4093 / CS4193 Overseas Film Festival Practicum
 In the Overseas Film Festival Practicum, students will have the opportunity to visit prestigious
 international film festivals around the world.  You will gain both critical perspectives on the history
 and theory of the film festivals and direct, hands-on experience by meeting and engaging with film
 festival programmers, staffs, film journalists, directors and producers, and international film and
 media scholars at the festival sites. It is this practicum’s aim to let students put the skills and
 knowledge they have learned at WKWSCI into practice, and gain additional skills and a more
 thorough understanding of the international film festival curatorship, programming, management, and
 organization practice.
 CS2075 Regional Strategic Communication Management (RSCM) - Strictly by application
 RSCM challenges second-year Wee Kim Wee School students to produce materials to build
 awareness and help raise funds for a worthy cause. Each offering of RSCM is based on the
 advocacy of a partner organisation for a particular semester. The advocacy is the topic for which
 collaterals are to be developed. The first part of the course involves lectures about key issues in
 public communication and the development of communication collaterals. The second part covers
 the fieldwork in the host community during recess week. The third part involves a series of
 workshops during which the students will produce their collaterals. The course ends with the
 presentation of the collaterals before a panel composed of the course lectures and representatives
 from the partner organisation
 CS2088 The Content Lab for Community Management
 This course aims to meet potential and increased demand for community management in the
 marketplace, and to equip students with the right new skill sets to be community managers for
 client and agency environments. Due to the scarcity of talent in this area, graduates with experience
 and skills in community management will be readily recruited in the current marketplace. This
 course will have hands-on training for planning, ideating and activating initiatives, leveraging on social
 media platforms to the fullest. Students can learn to become brand or community advocates with
 savvy communication skills, content creation skills, project management and organisation skills,
 strategic thinking and data analysis skills.
 CS2090 Digital Media Entrepreneurship
 This course introduces essentials of digital media entrepreneurship through analysis of case studies
 and generation of student proposals. Students learn basic characteristics of business models for
 digital media content distribution across genres and platforms. They learn copyright, trademark,
 privacy & contract law fundamentals; basics of corporate finance for the digital media sector; and 
 organisation and team management essentials. 
 CS0209 Media
 Law, Ethics & 
 CS2101 Public Relations Writing
 Note: This course was formerly offered as CS4028 (4AU). wef AY17/18 it is offered as CS2101

 This course introduces students into the various aspects and styles of public relations writing to
 gain visibility in the crowded media arena. Students will be exposed to the world of public relations
 and the need for fast and accurate information processing to create and develop a story or a series
 of stories to capture the media’s attention for higher visibility. Develop skills in various types of PR
 tools as well as produce different types of PR writing materials. Students will be put in
 organisational or consultancy settings to prepare them for real-life situations and for them to
 experience the problems and excitement of what practitioners put up with.
 to CS4028
 CS2300 Acting and Directing for TV and Film
 This course will explore the theory, practice, and ethics of acting and directing actors in film and
 television and other mediums. Texts, screenings, production and performance exercises will be
 combined over the course of the semester. The goal of this course is to inspire students to expand
 their knowledge and skill in the study of performance in directing and acting in television, film and
 other forms of mediated communication. The course will enhance their ability to communicate with
 confidence by providing an understanding of performance in society and in a medium. 
 CS2400 Foundation of Information Analytics
 Note: This course is a prescribed elective for students admitted prior to 2016. It becomes a core
 course for the AY16/17 cohort.

 This course will introduce you to the statistical foundations of data science and information analytics
 for handling of massive databases. The course covers the statistical concepts required for big data
 analytics, and introduces you to statistical tests and statistical modelling.
 CS2401 Information Analytics: Tools, Techniques and Technologies
 Large amounts of data are generated by individuals and organisations through various platforms
 including social media, sensors, and mobile devices. Types of data are mostly unstructured data
 and examples include videos, tweets, photographs, email messages, and Web logs, to name a few.
 Such data presents opportunities and challenges in terms of extracting and analysing for decision
 making, a field known as information analytics. This course provides an introduction to information
 analytics and its application in various industries, including those in media and communication. It
 examines the various techniques that have been employed in capturing, storing and analysing large
 amounts of data, as well as software tools available for these tasks. Related technologies essential
 to information analytics are also discussed including databases, search engines, social media, and
 ubiquitous computing.
 CS2403 Information Visualization and Presentation
 Information visualization focuses on the use of visualization techniques to amplify cognition. This is
 an introduction to information visualization and presentation, focusing on human visual perception
 and media components (e.g. word, number, colour, shape, texture, image, and graph). The
 fundamental issues regarding the use of visualization techniques are explored. Visualization design
 principles in various situations and contexts are examined from the perspective of cognitive
 psychology and human visual perception.​
 CS2405 Data Mining
 This course covers the principles and techniques of data mining for extracting information from
 large amounts of numerical data. The information mined from data is often in the form of
 associations, patterns or specific facts, that can be synthesized to create new knowledge,
 construct prediction models or used in decision making. The class will be run partly in a project-
 based/problem- based style. Lab sessions and the class project will provide students with hands-on
 experience with a data mining software. The approach taken in the course is a how-to- do-it, how-
 does- it-work and how-to- apply-it kind of approach, to develop the student’s commonsense ability to
 manipulate and analyze data intelligently for deriving new knowledge or supporting decision making.
 of Information
 FL8001 Introduction to Film Studies
 The course is designed to provide a general introduction to the discipline of film studies. It is the
 prerequisite course for all film minor elective courses. Through screenings, readings, discussions,
 and critical writing, students will develop a formal and aesthetic appreciation of film and acquire a
 general awareness of film history and its key movements. The course will also offer basic
 theoretical approaches to the various genres of narrative cinema as well as different modes of
 nonfiction cinema (documentary and avant-garde film practices) so that students will understand
 how cinema has developed globally and locally as art, technology, and social practices from the late
 19th century to the digital age. 
 CS4004 Final Year Project (FYP)
 Note: Prerequisites vary by project type. See the FYP Prerequisites page.
 The purpose of the final-year project is to allow students to showcase their abilities and
 competencies. Students can choose to execute a variety of projects, including feature writing,
 photojournalism, public and promotional campaigns, quantitative or qualitative research, 
 scriptwriting, video documentary, and video drama. Students are responsible for conceptualising and
 designing the project, soliciting and negotiating with clients and sponsors, and managing,
 implementing, and evaluating the project.
 accumulate at 
 least 91AUs by 
 end of Y3S2.
 CS4103 / CS4203 Professional Internship (PI)
 Note: CS4103 - students admitted BEFORE AY2015/2016
           CS4203 -  students admitted FROM AY2015/2016

 This 22-week professional internship aims to extend students’ knowledge beyond the academic
 curriculum. During the internship period, students will gain first-hand industry experience by working
 closely with professionals. This also provides students with an opportunity to develop an
 interpersonal network with professionals and hone their social and management skills. For students
 who choose to complete their internship abroad, they will also gain experience in a cross-cultural 
 Must have
 registered for/
 accumulated at
 least 55AUs by  
 end of Y3S1.
 CS4011 News Copy Editing
 This course helps students think like editors. It treats good journalism as the product of sound
 editorial decision-making across a spectrum of professional newspapering skills, from headline
 writing and picture selection, to page layout. The course is geared for future editors and sub-editors,
 as well as reporters and photographers who need to be sensitised to the editing principles and
 practices that affect their work. Students will receive practical training in all the functions of sub-
 editors, including copy processing, and develop their skills at conceptualising the presentation of
 major news and feature packages.
 CS2021 News
 Reporting and
 CS4017 Specialised Journalism: Public Affairs
 The course provides students with the principles of and hands-on training in reporting public affairs –
 issues relating to public servants operating in government, society and the law. The course will cover
 Parliament and government; police and law courts; statutory boards and grassroots organisations. It
 will look at the relationship between the media and the authorities from both sides, and examine
 how that relationship can work to everyone’s best advantage.
 CS2021 News
 Reporting and
 CS4018 Specialised Journalism: Business and Economics
 This course introduces the business and economic beat, preparing students for entry-level reporting
 jobs on the business desks of newspapers, magazines and wires. It is partly a conceptual course,
 covering the macro-economy, markets, and companies, and providing a grounding in the concepts
 and tools required to understand, analyse and interpret the kinds of information that
 business/economic journalists deal with. It is also a practical course, with discussions focusing on
 current events, and assignments requiring students to report and write news stories and features
 within the business/economics beat. 
 CS2021 News
 Reporting and
 CS4020 Feature Writing
 The course is about the different forces at work in a magazine. It will give students an understanding
 of magazine writing, projection, editing, production and distribution; the skills required in an entry-
 level job in an editorial department; insights into the industry and the wide variety of titles; and the
 creative process involved. It will take them from the initial conceptualisation of a title, through the
 business side of generating income, to the creative hothouse that produces lively, inventive, relevant
 publications on a regular basis. It will put magazines in a social and cultural perspective, both in
 Singapore and overseas, and invite students to consider potential new titles.
 CS0204 Basic
 Media Writing
 CS4022 Social Media Mining
 This course covers how to analyse unstructured data such as social media content using text
 mining techniques. Students will learn various text mining techniques and tools both through
 lectures and hands-on exercises in labs. The course will also explore various usages of text mining
 techniques to real world applications.
 CS2405 Data 
 CS4023 Advanced Photojournalism
 The course is intended as a continuation of CS2044 (Basic Photojournalism) and is an extended
 study of the theory and practice of making photographs and using the picture essay and picture
 story. It develops the basic skills introduced in CS2044 to produce work of publishable standard.
 Advanced techniques including electronic fill-flash and studio lighting will be covered, as will the
 history of documentary photojournalism. Emphasis will be on photographing news, feature and
 sports events, with the goal of completing a photojournalism portfolio.
 CS4024 Writing for Cinema and TV
 This course develops scriptwriting skills for film and television. It focuses on the research and
 creative processes and the technical considerations involved in developing both fiction and non-
 fiction scripts. There are three approaches to the course – first, the development of ideas, creativity,
 and developing writing skills; second, an introduction to genre requirements and appropriate
 research skills; and third, the stages of cinema and television writing.
 CS4026 Documentary Film and TV: Concepts and Applications
 This course explores the different styles of documentary films with special emphasis on the role of
 the producer/director in documentary videos. Students will review documentary concepts and
 theories and put them into practice by producing their own short video. Through screenings and
 readings, students develop a critical understanding of the different techniques and approaches to
 documentary production. Students are encouraged to engage with contemporary debates which
 concern the documentary sector of the media industries.
 CS2025 Image
 and Sound
 Production or
 Concepts and 
 CS4027 Narrative Film and TV: Concepts and Applications
 This course further explores the different narrative structures and strategies covered in CS2027
 Genre and Narrative Strategies as well as other film/TV theory with special emphasis on the role of
 the director in dramatic videos. Students explore dramatic concepts and theories, and produce short 
 videos independently. With a focus on visual storytelling, performance and script analysis, the
 course explores techniques to elicit performance and determine visual style and coverage relevant to
 dramatic scenes. Screenings, discussions, lectures, tutorials, and assignments are designed to
 develop students' skills as dramatic directors.
 CS2025 Image
 and Sound 
 CS4029 Advertising, Creativity and Copywriting
 This course is an introduction to the creative processes and the process used in creating
 advertisements for print, broadcast and other media with attention to creative thinking skills, creative
 problem-solving, copywriting, design, and production. Students learn what advertising creative
 personnel do in their professions. This course has practical exercises during the classes and
 tutorials related to the creative aspects of advertising and how they relate to other areas such as
 consumer behaviour and social learning.
 CS4030 Crisis Management
 The course examines contemporary theories and practices in preventing and managing issues and
 crises. It introduces the definition and scope of issues and crisis management. The course explores
 the dynamics of identification, planning, management, and communication of issues and crises and
 their multifaceted consequences to organisations in public and private sectors. Strategies for
 conducting strategic crisis communication will also be included by evaluating real-life practices and
 case studies.
 CS4031 Media Planning and Strategies
 The course introduces students to the quantitative aspects of media planning. Topics covered will
 include brand analysis, audience analysis, market segmentation, and media analysis. Case studies
 and real-life practices will be included in this class. During the first half of the semester, students
 will conduct a brand audit and develop and administer a survey to determine target audience media
 usage. The information from the brand audit and market survey will then be used to compile a
 strategic media plan. Strategies and recommendations will form the basis of the media plan. The
 course will be taught in an active learning fashion. It strives for a balanced coverage of theoretical
 and practical issues, industry norms and ideals, and facts and thoughts. The ultimate goal is for
 students to form their own perspectives, sharpen their strategic thinking, and advance their planning
 skills. To this end, students should become critical thinkers who move beyond a view of learning as
 information gathering to a view of learning as knowledge building. All students are expected to be
 active and proactive in course activities
 CS4032 Communication Campaigns
 The focus of this course is on the creation, production, performance, and dissemination of various
 forms of publicity to support a range of comprehensive communication campaigns. It covers print
 and audio-visual media, and the activities of government, non-profit organisations and private
 corporations. The course is organised around a client project. The proposed campaign will require
 students to do some basic consumer research, develop a positioning strategy, create original
 advertising and other marketing communication materials, develop a media plan, and put all of these
 elements into a written plan and presentation for the client as if they were “pitching” for an account.
 CS4034 Brand Management
 This course will introduce retail marketing concepts covering both the mechanics and management
 of retailing from a brand management perspective. It will also cover the role and concepts of brand
 equity creation, store and non-store retailing, location and site selection, retail communication mix
 components such as merchandising, pricing and margin planning, store management, layout and
 visual merchandising, as well as internal and external promotions. While the subject will cover
 theories in retail marketing discipline, it is generally approached with a practical and applied
 orientation. Learning will include evaluating retail brands and developing strategies for real-life
 businesses through hands-on projects.
 CS4037 Audience Research Methods
 This course is designed to provide students with tools to study audience characteristics and the
 impact of communication on receivers. The course centres around two research methods that are
 widely used by academics and practitioners: survey research and focus group study. Students will
 learn how to design, plan and implement these two types of studies. They will also learn how to
 analyse data and present the findings in both oral and written formats.
 Fundamentals of
 CS4039 Frontiers in Communication Science
 This course aims to develop your understanding of the fundamentals underlying several of the most
 cutting-edge approaches in communication science, such as agent-based modeling or gene
 studies, as well as to demonstrate how these approaches are actually applied in understanding 
 CS4042 Advanced Research Methods
 This course is designed to introduce you to advanced research methods in communication to
 understand and implement research in applied settings. In this class, you will become familiar with
 essential ideas in measurements, experimental design, quantitative content analysis, data analysis,
 and result interpretation/reporting.  
 Fundamentals of
 CS4043 Specialised Journalism: Science & Health
This course aims to teach students about reporting in two related specialised fields – science and
 health. First, the course will give students an appreciation of science and medical journalism from
 vaccines to viruses, satellites to space stations, embryonic stem cells to genomes, pollution and
 conservation, new and old diseases, potential pandemics, a growing pharmaceutical industry and
 an aging population. Next, the course will focus on strategies for communicating science and health
 to the public: how to explain things, how to interview experts who seem to speak a language of their
 own, and how to research and write meaningful stories for a general audience.
 CS2021 News
 Reporting and
 CS4050 Bayesian Data Analysis & its Applications
 This course will introduce the theoretical foundation of cutting-edge data analytic techniques and its
 applications to communication research, focusing on Bayesian statistics. Its theoretical part will
 cover the philosophical discourses over empirical research, basic probability theory, the logic of
 hypothesis testing, and statistical inference and learning from data. Two special topics include the
 applications of Bayesian statistics to machine learning techniques. An equal weight of emphasis
 will be placed on developing practical skills for collecting and analysing data to solve real-world
 problems. Students will learn computational programming languages, such as R and Python,
 through a series of tutorials, lab assignments, and final projects. The well-balanced combination of
 theoretical knowledge and practical skills offered in this course will provide qualification requirements
 both for professional analysts in media industry and for academic researchers in communication
 studies and other social sciences.
 Fundamentals of
 CS4053 Popular Cinema
 This course introduces students to the different genres of contemporary popular global cinemas. In
 addition to Hollywood feature films, students will study non-Hollywood contemporary films that have
 done successfully at the box offices either internationally and/or in their countries of production, in
 order to study the critical elements that have contributed to the success of these films. Students will
 be exposed to box office hits from a wide variety of countries such as Spain, the UK, Japan, Korea,
 India, and Australia. The analysis of these popular films will be contextualised in relation to relevant 
 film theories such as genre theory, audience reception theories, studies of the economic
 development of new cinematic industries, and the impact of global film distribution.
 CS4054 Asian Cinema
 The course will survey and examine the various cultural determinants and industry development of
 Asian film forms through screenings, lectures, and readings. It allows students to become
 acquainted with the wider institutional, historical and cultural contexts of the films in their respective
 countries while simultaneously exposing students to important Asian film directors and their works.
 Students will also be introduced to critical film scholarship about Asian cinema in order to partake in
 academic debates such as the differences and similarities between mainstream cinema and
 independent film forms from East, Southeast and South Asia.
 CS4055 TV Studies: Critical Approaches
 This course aims to provide students with an understanding of the major themes, topics and
 theoretical perspectives that constitute television studies. Attention will be focused on the producer-
 text-audience relationships which are central to the understanding of the meanings that are created
 and the impact of the medium. The course will cover audience and reception analysis, television
 genres and their characteristics, television and gender, as well as television and ethnicity.
 CS4058 Intercultural Communication
 This course examines current theories and research regarding communication between people from
 different minority, ethnic and cultural backgrounds in domestic and international contexts. The
 course exposes students to culture and its relationship to communication. It offers opportunities for
 students to develop skills and understand cultural attitudes and the theoretical and methodological
 concerns of intercultural communication.
 CS4059 Public Opinion
 This course focuses on contemporary concepts of public opinion, theories of public opinion, ways of
 measuring public opinion, and the impact of public opinion, with special reference to media-related
 issues. It examines relationships between public opinion and communication, and explores the role
 of media use in the formation and change of public opinion. The course will also address the
 influence of public opinion on individuals’ attitudes and behaviours.
 CS4060 Persuasion and Social Influence
 This course emphasises the social and psychological approaches to attitudinal and behavioural
 change. It identifies the characteristics and behaviours of effective persuaders, and students will 
 analyse their target audience, design and package their messages, and select the right delivery
 channels to optimise persuasive efforts in various contexts, such as health, politics, and business.
 Students will learn about persuasion in interpersonal, small group, as well as in mass-mediated
 settings. Students will learn about resistance to persuasion, and the strengthening of desired
 attitudes and behaviours.
 CS4061 Global Media Issues and Policy
 This course focuses on policy and legal issues about global media and about the media of individual
 nations, including Singapore. This semester, we will focus on an important and timely issue: fake
 news. The issue of fake news, which rose to prominence during the 2016 presidential elections in
 the United States, has reached Singapore. But what is fake news? Why is fake news a problem?
 What mechanisms allow the spread of fake news? And what should be done to address the issue of
 fake news? In this course, we will critically examine the sociology of fake news, from the socio-
 political and economic contexts that allow fake news to thrive, the technological factors that
 facilitate its spread, to the psychological processes that make individuals vulnerable to believing in
 fake news. We will also learn strategies to spot and fact-check fake news.
 CS4064 International Public Relations
 Globalisation is the primary reason for the increased importance of international public relations
 because it has spurred increased the outreach of organisations beyond national and cultural
 borders. This course seeks to provide students with insights on the issues pertaining to effective
 international public relations and the way public relations is practiced beyond national and cultural
 borders. Students will develop the ability to link specific environmental variables with the generic
 principles of public relations practice.
 CS2101 or
 CS4028 Public
 CS4068 Issues in Cinema Studies
 This course covers issues that are related to cinema studies which have not been covered in
 existing courses offered by the school. It provides an opportunity for students to benefit from the
 special interests and expert knowledge of faculty members and/or visiting professors. Thus, this
 course may draw upon multidisciplinary perspectives in examining special issues in cinema studies,
 address emerging academic concerns, or introduce students to cutting-edge professional practices.
 Some topics that can be examined include the relationship between cinema studies and other
 creative industries, the transformation of cinema in the digital age, issues of representation in
 contemporary screen studies, and national and transnational cinemas
 CS4070 Issues in Advertising
 This course examines the role and impact of advertising in society. In this class we will wear a
 different hat than often worn in other advertising classes. The emphasis is on examining advertising 
 from a broader perspective to help us consider the economic, legal and regulatory, ethical, and
 social issues that surround advertising. This course will focus on helping students become aware of
 the cumulative effects of advertising on society.
 CS4071 Special Topics: Media in Singapore
 Every country’s media system reflects its history and political development. The shape of the media
 system in Singapore is no different. In the 1950s, the media organisations were very competitive.
 The scenario parallels today’s dotcom boom where media companies sprouted overnight to face cut-
 throat hyper-competition. There were reports of rivals buying up all the daily circulation only to dump
 them into the sea—leaving advertisers to doubt the veracity of the publisher who would say that
 every copy was sold but then could not find many readers.Today’s media structure sees dominant
 players in the newspaper, broadcast and Internet space linked to Singapore Government. How did
 this situation arise? What are some possible implications for the future development of the media in
 Singapore.This course traces the trajectory of the development of the media in Singapore to address
 these issues. It will also look at some current research by the instructor in the development of
 media in small countries. 
 CS4072 Digital Media and Human Relationships
 The course covers issues related to computer-mediated communication in various contexts that
 would help students understand the different impacts computer-mediated communication has on its
 CS4074 Consumer Behaviour
 Amidst the ever-changing advertising and marketing realm, it is indispensable and pivotal to well
 know about consumer behavior and consumer psychology before advertising practitioners could
 implement any marketing strategy or campaign. The course covers the dynamic process in relation
 to consumer behavior – cognitive processing, affective and behavioral formations, as well as study
 consumers in a large social and cultural setting. This core advertising course aims to develop your
 understanding of basic consumer behavior and psychology concepts, theories, and the latest
 trends in consumer behavior research and applications using classical and contemporary cases,
 which will serve as the basis for future advertising courses and practices.
 CS4075 Selected Topics in PR: Evaluating & Producing Campaign Results
 Students learn to conduct formative research to guide campaign programming and
 evaluative research on campaign outcomes. Upon successful completion of the course, students will
 be able to critically evaluate various campaigns and conduct the types of research required for
 campaign final year projects.
 Fundamentals of
 CS4079 Issues in Cinema Studies: Cinema and Social Currents
 This is a module for advanced students addressing the question, "How does film relate to society
 and politics?" While films are generally seen as a leisure activity, the cinema cannot be divorced
 from society and the pressing issues of our times. It can function as a forum in which viewers are
 not only entertained but informed and educated and cognitively prepared to develop good citizenship.
 This module seeks to stimulate and inspire students towards a more critical view of cinema as a
 medium that challenges viewing practices and cognitive senses through the content of the films.
 Students will be taught to understand the cinema as a medium of social communication, presenting
 stories that question our views of society and politics. The module will familiarize students with a
 range of cinematic works, including Battle of Algiers (1966), Zero Dark Thirsty (2013), Waltz with
 Bashir (2008) and other important works of global cinema. Students will also be introduced to key
 readings discussing the films and the social issues presented. They will learn to develop critical
 tools and skills in analyzing contemporary films with respect to both their aesthetic properties and
 their various historical, social and political determinants.
 CS4090 Going Overseas for Advanced Reporting (GOFAR) - Strictly by application
 This hands-on course exposes journalism students to the challenges of operating in another country
 and culture. Students work on stories that require a stint in the overseas location. They are
 expected to deliver stories of publishable or broadcast quality. They will prepare for their field trips by
 attending seminars and doing independent research into the chosen location and identifying
 workable story ideas. They are also expected to help organise the logistics of the programme. While
 overseas, they are expected to function as working journalists, developing their story ideas within
 the practical constraints of operating in the field. They will complete their assignments back in
 Singapore. Admission to this course is by application and on merit.
 CS2021 News
 Reporting and
 CS4092 New Media and Society
 New media technologies are changing every aspect of our social, political and cultural lives. This
 course aims to help students develop insights into how new media affects news, politics, economy,
 education and culture. After taking this course, you will be familiar with how new media
 technologies shape the way we work, study, make friends, create knowledge and ultimately, live.
 You will explore the development and use of new information and communication technologies and
 critically examine their social and cultural impact.
 CS4095 International Strategic Communication Management - Strictly by application
 This course is designed to give students practical overseas experience in tackling major
 communication challenges. It will give students the opportunity to apply skills learnt in the
 advertising and PR courses. It will expose students to the full process of launching an
 advertising/PR campaign, from client briefing, immersion in the subject, market research, strategic
 thinking, media planning, creative execution and consumer testing, right up to client presentation.
 The students will be broken into groups and put into competitive situations like professionals in real
 life are. 
 CS4097 Overseas Digital Documentary - ODYSSEE
 The course is concerned with researching and producing short overseas digital documentaries
 underpinned by an introduction to the field of visual anthropology. Short documentaries engage both the
 heart and the intellect presenting a picture of the world, or at least a part of it. British documentarian
 John Grierson described it is a creative treatment of 'actuality', and that means it is grounded in real life,
 or in fact. You will look at locations in the world for, inspiration, personal stories and authenticity, and
 you will learn about the broader social, cultural and economic implications of the location but also about
 this particular type of filmmaking. The course, therefore, has both an academic slant as well as a
 practical one. The skills developed will be transferable to other forms of study whether it be digital
 filmmaking, journalism or another communication field. It will expand your powers of observation and 
 description; of understanding local cultures and humankind; and of self-reflection on the role and
 responsibilities of a digital documentarian as a representative of your home country and an observer and 
 commentator on a host country. 
 CS2025 Image 
 and Sound 
 CS4131 Risk Communication
 The course introduces the theory, core concepts, and practice of communication about hazards and
 risks. Key principles of risk communication are used across a variety of arenas including public
 health, environmental communication, disaster management and corporate management. In this
 course, students will attain competencies in 1) understanding core concepts and theories of risk
 communication, 2) examining special challenges in communicating about risks with diverse 
 audiences 3) critically analysing risk communication practices through case studies. Emphasis is
 placed on students' active participation in exploring and applying concepts that inform risk
 communication in a global society. 

 to CS4150
 CS4150 Health Communication 
 This course is designed to introduce students to significant concepts and issues in the field of
 health communication. Health communication encompasses theories, research, and practices
 based on multiple sources of scholarship such as communication, public health, and social
 psychology. The primary objective of this course is to provide students with knowledge and skills for
 communicating health that should be useful in their future career in a wide range of contexts.
 Fundamentals of

 to CS4131
 CS4160 The Korean Wave: A Multidisciplinary Perspective
 Accompanying the Korean Wave, or Hallyu, are the heightened popular and scholarly discussions of
 the attributes of this phenomenon. This course seeks to get students to appreciate the dynamics of
 transnational cultural flow, and to appropriate and localise such flows according to their own spatial
 and cultural specificities. A combination of factors has been put forward to explain the rise of the
 Korean Wave including the release in creative energies arising from political liberalisation in the
 1990s, technological advancement particularly in the era of the digital and social media, and
 significant investment and sophisticated marketing. In this respect, as a course, the Korean Wave
 will offer a potentially multidisciplinary engagement with students, many of whom are already avid
 fans of the Korean Wave (Hallyu) products and icons. 
 CS4260 Film Festivals: History and Theory
 As many film historians have argued, the beginning of the annual international film festival was the
 specific European political situation in the period preceding World War II and the immediate post-
 war era that brought together the necessary incentives to initiate their development, which would
 later expand to a global phenomenon. Throughout the course, each student will learn how
 international film festivals affected the cinematic aesthetics, movements, and history(and vice versa)
 through screenings, readings, and discussions of such vital film festivals as Cannes, Venice, Berlin,
 Moscow, Sundance, Busan and Singapore, focusing primarily on the politics of cultural market and
 industry, print journalism, alternative distributions, and global circulation of cinema in the age of
 digital media.
 CS4262 Social Media and Digital Campaign Management
 This course is an advanced-level course that teaches how to build digital and social media
 campaigns for today’s hyper-connected world. Students will be exposed to a wide range of
 resources and tools across traditional, mobile and web platforms, and learn how to think
 strategically; generate ideas; develop strategies to amplify the big ideas using owned, earned and
 paid media to drive business outcomes; and pitch for real world clients. This course provides
 exposure to real-world situations and helps meet demands of the future advertising and public
 relations job market for students with skills in new media communication.
 CS4264 Introduction to Network Analysis
 ‘Networking thinking’, which views people, organisations, events, and anything else around us as
 ‘network nodes’ interconnected in some meaningful ways, is becoming more and more significant
 nowadays with the emergence and popularity of social media. The countless ways in which network
 structures affect our well-being make it critical to understand how social network structures impact
 behaviour, which network structures are likely to emerge in a society, and why we organise ourselves as
 we do. The course provides an overview and synthesis of research on social networks, drawing on
 studies by communication scientists, sociologists, economists, and computer scientists, which will
 expose students to an interdisciplinary body of knowledge. Students will not only acquire knowledge 
 from learning this course but also practical skills to address networking issues.
 Fundamentals of
 CS4265 Global Film Cultures: Hollywood and the West
 This is a foundation course for Global Film Cultures which focuses on on the history, movements,
 and new forms and aesthetics of both Hollywood and European cinema. Students taking the course
 will examine the moments in cinema’s development that are particularly relevant from a historical
 perspective, be it aesthetic, social, technological and economic.
 CS4266 Global Film Cultures: Non-Western Cinema
 This is a second course under the Global Film Cultures series that focuses on the history,
 movements, and the new forms and aesthetics of Non-Western cinema (cinemas of
 East/South/Southeast Asia, Latin America, Africa, and Middle East). Students taking this course will
 examine the moments in cinema’s development that are particularly relevant from a historical
 perspective, be it aesthetic, social,technological and economic.
 Introduction to
 Film Studies
 CS4267 Effects of Virtual Reality Technologies *NEW
 Virtual reality (VR) and its related technologies are positioned as the next consumer media. Media 
 industries are investing in immersive AR/ VR experiences to delivering content that is engaging for
 audiences. It is timely to introduce a course on Virtual Reality so that students are in trend with the
 latest VR technologies and think critically about the impact of these technologies on human
 behaviour and psychology, and on society as a whole. 
 exclusive with 
 CS2057 Media 
 CS4268 Google Digitize – Integrated Advertising Strategies
 This is a course offered in partnership with Google, which will provide students with foundational
 learning in the digital media sector, one of the fastest growing industries in the world.
 CS4311 Promoting Sustainability
 This course introduces the concept and practice of social marketing as a means of promoting
 sustainability. Course contents explore a range of environmental issues that social marketers have
 sought to address by influencing public attitudes and behaviours. A social marketing case study will
 accompany each sustainability theme. Students will learn about a range of important sustainability
 issues and practice using social marketing tools to promote attitudinal and behavioural change
 among diverse audiences.​
 CS4312 Women in Film and TV Industries *NEW
 The aim of this course to offer an interdisciplinary perspective on the question of why women are 
 underrepresented in the film and TV industries. This course is most appropriate for students who have
 some general knowledge of film production and/or film history and theories.  Based on selected papers,
 book chapters, and industry publications, the course focuses on what factors might contribute to
 replicating this inequality as well as the different ways this might play out in
different national systems
 and regions. T
he focus is on preparing you to participate in the global debates about the legal, policy
 and ethical issues in the industry as people discuss meaningful correctiveness.

 CS4540 Tech & Startup Reporting Lab
 This course introduces students to tech and startup reporting. Upon completion of the course,
 students are expected to: 1) Understand the fundamentals of digital transformation and its impact
 across society; more importantly, how this digital shift has led to the emergence of tech companies
 and startups with new innovations in local and global economies. 2) Understand key business and
 financial basics of tech companies from startups to unicorns. 3) Chase and generate stories as
 news unfold on the ground 4) Produce news and enterprise stories fit for publication 5) Develop
 networking and interpersonal skills as they generate stories through interviews with various
 stakeholders and collaborate with key partners.
 CS2021 News
 Reporting and
 CS9080: News Media Lab - Innovating & Exploring New Tools for Digital Media Storytelling 
 News Media Lab is an interdisciplinary practicum that brings together student journalists, designers 
 and developers to innovate and explore new tools for digital media storytelling in today’s
 This practicum is open to all students who are able to take on the roles of journalists, designers and
 developers. Working in small groups, students will be assigned to client news organisations with the
 main objective of developing news products or tools that will enrichen online storytelling. Toward this
 end, students will use Google’s SPRINT framework of testing and prototyping new product ideas.
 At the end of the semester, students will present a digital strategy pivoted on their clients’
 needs/problem and produce a prototype that could come in the form of a digital storytelling tool or
 The practicum aims to bring students up to speed with the needs and challenges of today’s fast-
 evolving newsrooms, most of which have begun to implement innovation labs or processes.
 (they may have been offered by a visiting faculty member in the past, or material may have been integrated into other
 CS2028 Production Management for TV & Cinema
 This course introduces students to the art and business of organising and executing a video project
 through all stages of production. Students will learn how to manage both dramatic and documentary
 productions, including script breakdown for budgeting and scheduling, managing location shoots, and
 overseeing post-production personnel and facilities. The course also covers the management,
 budgeting, and scheduling of workflow, acquisition of permits and licenses, and ensuring adherence to
 legal and delivery requirements as specified by the distribution.
 CS2025 Image
 and Sound 
 CS2051 Comparative Press Systems
 This course provides a comparative analysis of press systems in selected countries including
 Singapore, with an emphasis how news media forms and practices relate to historical, social and
 political factors. The international distribution of news media, and globalisation as a technological,
 economic and cultural phenomenon are also discussed, with a focus on their implications for media
 policy and management. Key issues to be addressed include ownership and control of media, press
 freedom and censorship, culture and values, professional norms and ethics, and global news flows.
 CS2404 Information Representation and Organization
 With the growing volume and complexity of data, systematic efforts in managing and structuring these
 data are increasingly central to effective data retrieval, analysis, sharing, and re-use. Drawing from the
 fields of data modelling, database design, knowledge organisation and representation, and semantic
 Web, this course covers the principles and methods of data representation, modelling, and organization.
 Students will gain knowledge and experience in data representation and organisation through lectures
 and hands-n tutorials.
 CS4056 Popular Culture
 This course introduces students to the key concepts and important theories of popular culture. Students
 will study popular culture in terms of content and audiences, as well as the social, political, economic,
 historical and institutional contexts in which various forms of popular culture are produced, practised and
 consumed. The course will discuss how popular culture may reinforce social stratification and how it
 may constitute a form of resistance towards the established social order. Examples of popular culture in
 this course will be drawn from a wide range of media and activities, including advertising, television,
 movies, sports, pop music, fashion, carnivals, and so on.
 CS4062 Information Society and Policy
 The purpose of this course is to examine the nature and characteristics of the “information society”  
 primarily from advanced sociological and communication studies perspectives. We will be looking at the
 “information society” in the context of other massive social changes, including globalisation and shifts in
 our conceptions of the nature of human society. We will start by examining some historically influential
 scientific and artistic visions of the “information society” and continue by discussing the works of many
 leading contemporary theorists, legal scholars and social commentators who have attempted to
 articulate the implications of the digital age for our societies. The course covers topics such as the
 impact of social media on social and political life; surveillance and privacy; copyright and intellectual
 property in the digital age; and social implications of mobile communications.
 CS4066 Issues in Public Relations
 This course covers issues that are related to public relations but are not covered by existing courses. It
 is an opportunity for students to benefit from the special interests and expert knowledge of faculty
 members or visiting professors. The course may draw upon multidisciplinary perspectives in examining
 public relations issues; address emerging and contemporary concerns; or introduce students to cutting-
 edge professional practices. Some topics that can be examined are issues and crisis management,
 investor relations, or use of new technologies for public relations.​
 CS4067 Issues in Broadcast Media
 This course covers issues that are related to broadcast media but are not covered by existing courses.
 It is an opportunity for students to benefit from the special interests and expert knowledge of faculty
 members or visiting professors. The course may draw upon multidisciplinary perspectives in examining
 broadcasting issues, address emerging and contemporary concerns, or introduce students to cutting-
 edge professional practices. Some topics that can be examined are broadcasting and digital media, the
 impact of international broadcasting, international co-production and practices, emerging technology’s
 impact on media practice and specific production areas. 
 CS4069 Issues in Journalism
 This course covers issues that are related to journalism but are not covered by existing courses.
 Students will learn to identify, observe, and examine the special issues that are covered by the class.
 CS4071 – CS4075 Special Topic I – V
 This course expands beyond the regular WKWSCI curriculum, and will be offered occasionally
 according to the special interests of faculty members and visiting professors. The course may focus on
 selected themes and concepts, draw upon multidisciplinary perspectives in examining communication
 issues, address emerging and contemporary concerns, or introduce students to cutting-edge research
 methods and hands-on applications. 
 CS4100 Information Behaviour 
 With advances in computing technologies and much more information now available, people are
 seeking, encountering, and using information in many more diverse ways, and information cues grow
 increasingly significant and important in shaping how people receive and interpret information, and their
 subsequent actions. This course provides an introduction to key concepts of information behaviour.
 Students will learn the fundamental theories of information behaviour research, gain perspectives and
 methods used in understanding information behaviour in the context of new media. Opportunities and  
 challenges of new media in information seeking and dissemination, and possible intervention strategies 
 and analytical indicators will be explored.