COMMUNICATION STUDIES COURSES
(May not offer in every semester, students are advised to check the website for updated courses under Course Registration) |
Pre-requisite |
| LOWER-LEVEL COURSES |
| CS0201 Foundations of Communication Studies |
| This course provides an introduction to the basic theories, concepts, principles, and contexts of human communication. It is designed as an introduction to the field of communication studies. It offers an overview of fundamental communication principles and practices applicable to many careers. Students will learn how to reflect and think critically about communication in personal and public contexts and explore how communication has created and shaped our society as well as our personal lives. The course will introduce each of the specialty areas of study within the School of Communication and Information, which include mass, promotional, interpersonal, organisational, and intercultural communication, as well as information technology. |
None |
| CS0204 Basic Media Writing |
| This hands-on course covers the fundamentals of writing for mass media, with an emphasis on reaching publics that are diverse and demanding. Students will learn how to write news stories for print and broadcast, public relations releases, and advertising copy. While introducing students to the differing needs of the various media industries, the separate strands of the course collectively reinforce common principles such as accuracy, honesty and integrity in communication, as well as an appreciation of clear, concise and effective writing. |
None |
| CS0209 Media Law, Ethics and Policy |
| This course introduces the basics of media law, ethics and policy with a particular emphasis on Singapore. Students will develop their working knowledge of the law in Singapore, examine the development of Singapore’s media law and its underlying policy rationales, and compare and contrast different approaches to media law internationally. The role of media ethics standards will also be examined. |
None |
| CS2005 Speech and Argumentation |
| This course develops and strengthens skills in constructing and delivering speeches and presentations. The goal is to achieve oral proficiency through a combination of critical analysis and practice. By examining communication strategies, students will see what does and does not work in a given speech or presentation situation. Students will learn persuasive elements, principles of argumentation, speech writing, research and content development, oral delivery, and critique. |
None |
| CS2006 Theories of Visual Communication & Their Applications |
| The course addresses theoretical issues and offer students time to broadly test out applications of concepts. It also aims to introduce concepts and theories that can be applied to different visual media and which are used as tools for deconstructing and analyzing visuals. The course also teaches students the characteristics and issues associated with different visual media. The content of the course is structured to allow students to explore form, meaning and impact of visual content. |
None |
| CS2007 Communication Histories and Theories |
| This course examines both the development of communication technologies and the intellectual history of the study of communication (the evolution of ideas). We will investigate the foundations of communication inquiry by reviewing relevant social science and critical social theory, thereby gaining a better understanding of the discipline. Students will learn about many of the milestones in communication research and their significance. In addition to examining the evolution of communication technologies, the course will track the intellectual, institutional and socio-political influence that helped to foster the emergence and shape the growth of the communication discipline in the twentieth century. |
CS0201 Foundations of Communication Studies |
| CS2008 Fundamentals of Research |
Note: This course was a core course for students admitted prior to 2016. It becomes a prescribed elective for the AY16/17 cohort.
This course introduces the understanding of various research perspectives and methods. The emphasis is on providing students with the knowledge to be a critical research consumer and buyer. Students will learn about quantitative, qualitative, and interpretative perspectives in research, and the advantages and disadvantages of different research methods, such as the historical method, in-depth interview, focus group, survey, and content analysis. Students will gain some hands-on experience in implementing studies, analysing quantitative and qualitative data, and presenting findings to different types of audience. |
None |
| CS2021 News Reporting and Writing |
| This practical course develops the reporting skills, writing ability, and editorial judgement required of journalists working in print news media. The basics of accuracy, fairness, balance, and professional ethics are emphasised. Students will learn to approach stories with readers in mind, asking relevant and meaningful questions, critically assessing information they obtain, and writing with clarity and credibility. Students will have regular hands-on exercises to sharpen their reporting and writing skills, and engage in discussion and critique of on-going news coverage in and beyond Singapore to develop their news judgment. |
CS0204 Basic Media Writing |
| CS2022 Multimedia Writing in Chinese |
| This course introduces students to the fundamentals of media writing in Chinese. It introduces students to the skills of clear, concise and effective writing, as well as the principles of accuracy, honesty and integrity in communication. Students will learn basic forms of writing for public relations, advertising and news industries. Students will gain some hands-on experience in Chinese writing for print, broadcast and the Internet. They will appreciate styles of Chinese writing and sharpen their media writing skills. |
None |
| CS2023 Print and Digital Publication |
| This course covers the fundamentals of newspaper/magazine design, and provides hands-on training in computer applications for page layout and image editing. In addition to catering to students interested in specialising in publication design, the course is geared towards would-be writers and photographers, who need to appreciate effective visual presentation and think visually in their journalism. Practical exercises are grounded in theories pertaining to typography, colour, space, and other design elements. Students will also be familiarised with design trends in the newspaper and magazine publishing industries, including the impact of technological change. |
CS0204 Basic Media Writing |
| CS2024 Web Design and Technologies |
Note: This course is a prescribed elective for students admitted prior to 2016. It becomes a core course for the AY16/17 cohort.
This course covers a brief history of hypertext and the World Wide Web, and gives a broad overview of technologies used in web design. Students will be taught how to design, implement and maintain web-based sites using authoring and scripting languages, content creation, management and digital media tools. Students will learn how to implement the latest strategies to develop third-generation websites, evaluate design tools, discuss future technology standards and explore the incompatibility issues surrounding current browsers. |
None |
| CS2025 Image and Sound Production |
| This course introduces the core components of motion picture production: idea, image, sound, and sequence. During lectures, students will view movies and/or television programmes while considering a variety of questions: What do we want to express? Who is our audience? How do we talk about images? What compositional elements can we control or manipulate? How do we sequence images in order to evoke specific responses? What happens when particular sounds and images are juxtaposed? In related tutorials, students will explore these concepts with digital video cameras and nonlinear editing. |
Co-requisite: CS2006 Theories of Visual Communication & Their Applications |
| CS2026 Media Presentation and Performance |
| This hands-on course aims to equip students with some of the basic skills and knowledge in two areas: one, effective on-air presentation and performance; and two, directing presenters and performers. The course will focus mainly on the “factual” genres in television and video productions, such as broadcast journalism, documentary, talk shows, and interview programmes. Students are encouraged to develop their own styles and personae, insofar as it is appropriate for the programmes in question. |
None |
| CS2027 Genre and Narrative Strategies |
| This course surveys and examines the various narrative strategies that are commonly used in drama television programmes and/or motion pictures, through screenings, lectures and readings. The concepts of narratology will be introduced for the purpose of analysing television genres such as soap opera, sitcom, drama series, advertisement, and news, as well as motion picture genres such as science fiction, film noir, horror, epic, and documentary. Foreign and local programmes will be analysed and students are expected to create and present stories of their own. |
None |
| CS2029 Broadcast Journalism: Concepts and Applications |
| This course introduces students to the basic techniques and processes of story selection, research, writing, interviewing, recording and packaging in broadcast journalism. In addition to hands-on training in how to produce news and current affairs stories for broadcast, students are expected to develop a critical and theoretically-informed appreciation of broadcast journalistic practices, conventions, and institutions. |
CS2025 Image and Sound Production |
| CS2030 Audio in Media |
| This course is a professionally-oriented seminar focusing on contemporary audio-production techniques for radio, broadcast and cable television, motion pictures, theatre, and the music-recording industry. Advanced recording and production techniques are covered. Assignments might include, but will not be limited to, the production of radio programming (magazine, documentaries), spot announcements, film Foley work, and television voice-overs. Students will learn about the informational, perceptual, and aesthetic aspects of sound as applied to each stage of the production process—from planning to post-production. The course will also benefit students looking to work in industrial video/audio positions within the corporate business world, where audio/visual technology plays an important role. |
None |
| CS2031 Creative Strategies |
| This course focuses on the development and execution of creative and motivating communication. The emphasis is on providing students with an understanding of creative and strategic message development and applying these underlying principles to the media. Students will learn how to use marketing information to develop practical creative strategies. Both visual and written creativity will be emphasised. Students will also learn the requirements for developing advertising messages in different media. Course work includes lectures, discussions, creative assignments, critiques, and a final project. |
None |
| CS2033 Corporate Communication Management |
| The course consists of three parts. The first part of the course will present theoretical concepts and frameworks that guide corporate communication research and practice. Second, various corporate communication functions with different stakeholders such as consumers, employees, media, investors, and the general public will be covered. For the last part of the course, you will learn how to plan and evaluate corporate communication strategies as a group project. The primary aim is to equip students with foundational knowledge and skills for effective corporate communications management. |
None |
| CS2034 Korean Cinema in the Global Context |
| In Korean Cinema in the Global Context you will explore the history and theory of Korean cinema - both South and North through the framework of national/transnational cinema discourse, auteur/genre theory, globalization, the North/South division system, and the problem of nation/state which evokes the question of identity. In this chronologically structured module, you will learn the cinema of Korea through a set of key films, directors, and dominant genres by lectures, screenings, and intensive and engaging discussions throughout the semester. Such critically and historically important films as The Aimless Bullet, The Housemaid, Shiri, Sympathy for Mr. Vengeance, My Sassy Girl, The Host, and Train to Busan will be screened. Through readings, discussions, in-class screenings, and presentations, our goal is to develop a broad understanding of Korean cinema and popular cultures exploring their wide-ranging impact and asking how they participate in the transnational production and circulation of culture, ideology, modernity, politics, and tradition in both regional and international contexts. It is not necessary for student to have prior knowledge of Korean cinema, and all are welcome. |
None |
| CS2044 Photojournalism |
| This course introduces the basics of still photography for use in mass communications. The latest digital photographic techniques will be employed throughout, including digital still cameras and digital darkroom software on computers. In this course, we will look at how journalism professionals can take their own photographs, as well as work with professional photographers. The work output should be suitable for publication in newspapers, magazines, company publications, brochures, and digital slide-show presentations. By providing a basic appreciation of photojournalism, this course should be of value to aspiring photojournalists as well as writers and editors seeking a broader visual awareness. |
CS2021 News Reporting and Writing |
| CS2045 Online Journalism |
| This course covers the following areas. The Web: history, development, and features. Features of online journalism: multimedia, hypertext, interaction, and customisation. Online reporting: interviewing, researching, and gathering information. Verifying and selecting reliable sources. Integrated editing of text, animation, photos, audio and video. Strategic use of links. Engaging and empowering the online audience. Integrated multimedia and non-linear presentation of online news stories. Students will work individually and as teams, playing roles of editor, publisher, reporter and sub-editor to produce online verticals based on collaborative and solo reporting. Each vertical will revolve around a key story which will be discussed in class, accompanied by secondaries related to the main story. Each student will create one secondary and contribute to the main story. |
CS0204 Basic Media Writing |
| CS2050 People, Politics and the Media |
| The purpose of this course is to introduce a framework for students to think about the intricate relationship between the people, the press, and various political actors. Students will gain an understanding of various theories and concepts about the role and function of the press in democratic systems, the effects of political content from the media, comparison of different media and government systems, and the role of citizens in this complex picture. This course covers the relationship between the people and the media, effects of media on politics, and comparisons of different press systems in different democracies. |
CS0201 Foundations of Communication Studies |
| CS2054 Interpersonal Communication |
| This course is designed to introduce students to a broad range of interpersonal communication topics, including: self and others, verbal and nonverbal communication, self-presentation, self-disclosure, starting, maintaining and ending relationships, compliance, conflict, and computer-mediated communication. The instructor will provide a broad-based exposure to research and theory in the area of interpersonal communication, providing journal articles and examples along the way (e.g., exemplary studies or some video clips). Students enrolled in this course should understand communication processes underlying interpersonal relationships. Ideally, students will improve their own skills, become experts on particular topics, and share their knowledge with other students via in-class presentations. |
None |
| CS2055 Organisational Communication |
| This course introduces students to the dynamics of communication in organisational settings through case study, role-play, and other interactive and analytical approaches. Students will learn about effective communication in various work settings, such as meetings, teamwork, negotiation, conflict management, image building, and employee relations. Students will be exposed to communication and cultural diversity and organisational change and continuity. Finally, students will learn about the applications of communication technologies, and communication etiquettes and ethics in modern, global organisations. |
None |
| CS2056 Psychology and Communication |
| To better understand how and why communication occurs and what effects it has, it is necessary to get inside the “black box” of the human mind. Therefore, this course will concentrate on studying cognitive processes and their relationship to media and communication. While some attentionon will be paid to the psychological aspects of interpersonal communication, the primary goal of the course is to develop an understanding of media from a psychological perspective. That is, the course will examine how perception, attention, memory, attitudes and emotion are related to the experience of mediated communication. These psychological responses will be examined in a range of contexts and communication functions including news and information, advertising and persuasion, and entertainment. This will help students become both better producers of media and more critical users. |
None |
| CS2057 Media Effects |
| This course is intended to provide an informed and critical evaluation of media’s influence and effects by systematically investigating the content of media messages, the nature of individuals and audiences, and the mechanisms involved in various types of media effects. It will introduce students to basic concepts in social science research and communication study, briefly review the history of media research, and examine some of the most common types of media effects. In its survey of media effects, the course will cover many prominent communication theories that help to explain the who, what, where, and why of media influence. The goal is for students to have deeper understanding of the extensiveness and limitations of media effects and to be able to critically assess claims of media impact. |
None |
| CS2058 Integrated Marketing Communication |
| This course offers an introduction to the principles and practices of advertising, public relations, and associated forms of marketing communication. It covers the origins and scope of each, including identifying research problems, setting objectives, analysing audiences, designing messages, choosing media vehicles and evaluating promotional outcomes. Discussion groups are formed to identify and examine the broad industry-wide trend towards integration of various aspects of the field. Selected case studies are used. Account teams are formed to execute a written campaign plan followed by a formal presentation. |
None |
| CS2059 Social Consequences of Mobile Communication |
| Mobile communication is the fastest growing and most ubiquitous form of mediated communication in the world. It has provided new levels of interpersonal communication, new forms of coordination, in addition to giving us access to the internet and services such as social networking, m-health, financial interaction, etc. This class will give the student insight into the history, technological basis and the social consequences of mobile communication. It will give the student the ability to understand how mobile communication arose and why it has become such a major force in our society. |
None |
| CS2063 Short Overseas Journalism Practicum (SOJOURN) - Strictly by application |
| The Short Overseas Journalism practicum exposes students to the challenge of reporting in an overseas setting. In pre-departure meetings, students will learn about the destination, plan their stories and assist in making arrangements for their trip. The field trip, of four to seven days, will involve intensive reporting, briefings and site visits. Students are expected to produce a journalistic work of professional quality soon after they return. The class size is limited and admission is by application. |
CS2021 News Reporting and Writing |
| CS2064 / CS2164 / CS4083 / CS4183 Television Practicum |
| The purpose of this practicum is to give students practical experience in broadcast production work. This practicum serves as a training ground for future broadcast journalists, television producers, and programme makers. Students will work individually and as part of news and studio teams to produce a magazine-style programme called Nanyang Spectrum, which is broadcast over the campus cable network, Channel NTU. Selected students may have the opportunity to take the course at the upper level and gain practice in leadership roles in television production and programming. |
None |
| CS2066 / CS2166 / CS4085 / CS4185 Film Festival Practicum |
| This course is designed to expose students to the organising of a film festival in Singapore. Students will work individually and as part of a team to organise a two-week film festival. Students will learn about the various aspects of a film festival, including programming, ticketing, promotion and marketing, fundraising, budgeting and financial fiscal management, and screening. |
None |
| CS2067 / CS2167 / CS4086 / CS4186 Communication Research Practicum |
| Students work independently or in small groups under the supervision of research faculty, typically on projects the faculty member designed. |
CS2008 Fundamentals of Research |
| CS2068 / CS2168 / CS4087 / CS4187 Online Magazine Practicum |
| In this practicum, students work as a team to produce the WKWSCI Alumni Magazine, an online-only publication targeted at the school's alumni and other stakeholders. Students hone skills in writing, photography, editing, design, and layout, and gain practice in putting together an online magazine from conceptualisation to publication. The practicum benefits students interested in careers in journalism or corporate communications and helps them develop their portfolios. Selected students may have the opportunity to take the course at the upper level and gain leadership experience in producing the magazine. |
CS2021 News Reporting and Writing (may be taken concurrently) |
| CS2071 / CS2171 / CS4091 / CS4191 News Practicum |
| Students will get first-hand experience creating and developing news in a multimedia, multi-platform newsroom. You will work as reporters, illustrators, photographers, digital journalists, video producers and data journalists. Selected senior students will have responsibilities as editors, managing teams of reporters and mentoring less experienced students. All students will be involved in conceptualising innovative news packages, strategizing for greater relevance and reach. |
CS2021 News Reporting and Writing (may be taken concurrently) |
| CS2073 / CS2173 / CS4093 / CS4193 Overseas Film Festival Practicum |
| In the Overseas Film Festival Practicum, students will have the opportunity to visit prestigious international film festivals around the world. You will gain both critical perspectives on the history and theory of the film festivals and direct, hands-on experience by meeting and engaging with film festival programmers, staffs, film journalists, directors and producers, and international film and media scholars at the festival sites. It is this practicum’s aim to let students put the skills and knowledge they have learned at WKWSCI into practice, and gain additional skills and a more thorough understanding of the international film festival curatorship, programming, management, and organization practice. |
None |
| CS2075 Regional Strategic Communication Management (RSCM) - Strictly by application |
| RSCM challenges second-year Wee Kim Wee School students to produce materials to build awareness and help raise funds for a worthy cause. Each offering of RSCM is based on the advocacy of a partner organisation for a particular semester. The advocacy is the topic for which collaterals are to be developed. The first part of the course involves lectures about key issues in public communication and the development of communication collaterals. The second part covers the fieldwork in the host community during recess week. The third part involves a series of workshops during which the students will produce their collaterals. The course ends with the presentation of the collaterals before a panel composed of the course lectures and representatives from the partner organisation. |
None |
| CS2088 The Content Lab for Community Management |
| This course aims to meet potential and increased demand for community management in the marketplace, and to equip students with the right new skill sets to be community managers for client and agency environments. Due to the scarcity of talent in this area, graduates with experience and skills in community management will be readily recruited in the current marketplace. This course will have hands-on training for planning, ideating and activating initiatives, leveraging on social media platforms to the fullest. Students can learn to become brand or community advocates with savvy communication skills, content creation skills, project management and organisation skills, strategic thinking and data analysis skills. |
None |
| CS2090 Digital Media Entrepreneurship |
| This course introduces essentials of digital media entrepreneurship through analysis of case studies and generation of student proposals. Students learn basic characteristics of business models for digital media content distribution across genres and platforms. They learn copyright, trademark, privacy & contract law fundamentals; basics of corporate finance for the digital media sector; and organisation and team management essentials. |
CS0209 Media Law, Ethics & Policy |
| CS2101 Public Relations Writing |
Note: This course was formerly offered as CS4028 (4AU). wef AY17/18 it is offered as CS2101 (3AU)
This course introduces students into the various aspects and styles of public relations writing to gain visibility in the crowded media arena. Students will be exposed to the world of public relations and the need for fast and accurate information processing to create and develop a story or a series of stories to capture the media’s attention for higher visibility. Develop skills in various types of PR tools as well as produce different types of PR writing materials. Students will be put in organisational or consultancy settings to prepare them for real-life situations and for them to experience the problems and excitement of what practitioners put up with. |
Mutually Exclusive to CS4028 |
| CS2300 Acting and Directing for TV and Film |
| This course will explore the theory, practice, and ethics of acting and directing actors in film and television and other mediums. Texts, screenings, production and performance exercises will be combined over the course of the semester. The goal of this course is to inspire students to expand their knowledge and skill in the study of performance in directing and acting in television, film and other forms of mediated communication. The course will enhance their ability to communicate with confidence by providing an understanding of performance in society and in a medium. |
CS2006 Theories of Visual Communication & Their Applications |
| CS2400 Foundation of Information Analytics |
Note: This course is a prescribed elective for students admitted prior to 2016. It becomes a core course for the AY16/17 cohort.
This course will introduce you to the statistical foundations of data science and information analytics for handling of massive databases. The course covers the statistical concepts required for big data analytics, and introduces you to statistical tests and statistical modelling. |
None |
| CS2401 Information Analytics: Tools, Techniques and Technologies |
| Large amounts of data are generated by individuals and organisations through various platforms including social media, sensors, and mobile devices. Types of data are mostly unstructured data and examples include videos, tweets, photographs, email messages, and Web logs, to name a few. Such data presents opportunities and challenges in terms of extracting and analysing for decision making, a field known as information analytics. This course provides an introduction to information analytics and its application in various industries, including those in media and communication. It examines the various techniques that have been employed in capturing, storing and analysing large amounts of data, as well as software tools available for these tasks. Related technologies essential to information analytics are also discussed including databases, search engines, social media, and ubiquitous computing. |
None |
| CS2403 Information Visualization and Presentation |
| Information visualization focuses on the use of visualization techniques to amplify cognition. This is an introduction to information visualization and presentation, focusing on human visual perception and media components (e.g. word, number, colour, shape, texture, image, and graph). The fundamental issues regarding the use of visualization techniques are explored. Visualization design principles in various situations and contexts are examined from the perspective of cognitive psychology and human visual perception. |
None |
| CS2405 Data Mining |
| This course covers the principles and techniques of data mining for extracting information from large amounts of numerical data. The information mined from data is often in the form of associations, patterns or specific facts, that can be synthesized to create new knowledge, construct prediction models or used in decision making. The class will be run partly in a project-based/problem- based style. Lab sessions and the class project will provide students with hands-on experience with a data mining software. The approach taken in the course is a how-to- do-it, how-does- it-work and how-to- apply-it kind of approach, to develop the student’s commonsense ability to manipulate and analyze data intelligently for deriving new knowledge or supporting decision making. |
CS2400 Foundation of Information Analytics |
| FL8001 Introduction to Film Studies |
| The course is designed to provide a general introduction to the discipline of film studies. It is the prerequisite course for all film minor elective courses. Through screenings, readings, discussions, and critical writing, students will develop a formal and aesthetic appreciation of film and acquire a general awareness of film history and its key movements. The course will also offer basic theoretical approaches to the various genres of narrative cinema as well as different modes of nonfiction cinema (documentary and avant-garde film practices) so that students will understand how cinema has developed globally and locally as art, technology, and social practices from the late 19th century to the digital age. |
None |
| UPPER-LEVEL COURSES |
| CS4103 / CS4203 Professional Internship (PI) |
Note: CS4103 - students admitted IN AY2014/2015 and AY2015/2016
CS4203 - students admitted FROM AY2016/2017 onwards
This 22-week professional internship aims to extend students’ knowledge beyond the academic curriculum. During the internship period, students will gain first-hand industry experience by working closely with professionals. This also provides students with an opportunity to develop an interpersonal network with professionals and hone their social and management skills. For students who choose to complete their internship abroad, they will also gain experience in a cross-cultural context. |
Must accumulate at least 55 AU |
| CS4004 Final Year Project (FYP) |
Note: Prerequisites vary by project type. See the FYP Prerequisites page.
The purpose of the final-year project is to allow students to showcase their abilities and competencies. Students can choose to execute a variety of projects, including feature writing, photojournalism, public and promotional campaigns, quantitative or qualitative research, scriptwriting, video documentary, and video drama. Students are responsible for conceptualising and designing the project, soliciting and negotiating with clients and sponsors, and managing, implementing, and evaluating the project. |
Must accumulate at least 90 AU |
| CS4011 News Copy Editing |
| This course helps students think like editors. It treats good journalism as the product of sound editorial decision-making across a spectrum of professional newspapering skills, from headline writing and picture selection, to page layout. The course is geared for future editors and sub-editors, as well as reporters and photographers who need to be sensitised to the editing principles and practices that affect their work. Students will receive practical training in all the functions of sub-editors, including copy processing, and develop their skills at conceptualising the presentation of major news and feature packages. |
CS2021 News Reporting and Writing |
| CS4017 Specialised Journalism: Public Affairs |
| The course provides students with the principles of and hands-on training in reporting public affairs – issues relating to public servants operating in government, society and the law. The course will cover Parliament and government; police and law courts; statutory boards and grassroots organisations. It will look at the relationship between the media and the authorities from both sides, and examine how that relationship can work to everyone’s best advantage. |
CS2021 News Reporting and Writing |
| CS4018 Specialised Journalism: Business and Economics |
| This course introduces the business and economic beat, preparing students for entry-level reporting jobs on the business desks of newspapers, magazines and wires. It is partly a conceptual course, covering the macro-economy, markets, and companies, and providing a grounding in the concepts and tools required to understand, analyse and interpret the kinds of information that business/economic journalists deal with. It is also a practical course, with discussions focusing on current events, and assignments requiring students to report and write news stories and features within the business/economics beat. |
CS2021 News Reporting and Writing |
| CS4020 Magazine Publishing |
| The course is about the different forces at work in a magazine. It will give students an understanding of magazine writing, projection, editing, production and distribution; the skills required in an entry-level job in an editorial department; insights into the industry and the wide variety of titles; and the creative process involved. It will take them from the initial conceptualisation of a title, through the business side of generating income, to the creative hothouse that produces lively, inventive, relevant publications on a regular basis. It will put magazines in a social and cultural perspective, both in Singapore and overseas, and invite students to consider potential new titles. |
CS0204 Basic Media Writing |
| CS4022 Social Media Mining |
| This course covers how to analyse unstructured data such as social media content using text mining techniques. Students will learn various text mining techniques and tools both through lectures and hands-on exercises in labs. The course will also explore various usages of text mining techniques to real world applications. |
CS2405 Data Mining |
| CS4023 Advanced Photojournalism |
| The course is intended as a continuation of CS2044 (Basic Photojournalism) and is an extended study of the theory and practice of making photographs and using the picture essay and picture story. It develops the basic skills introduced in CS2044 to produce work of publishable standard. Advanced techniques including electronic fill-flash and studio lighting will be covered, as will the history of documentary photojournalism. Emphasis will be on photographing news, feature and sports events, with the goal of completing a photojournalism portfolio. |
CS2044 Photojournalism |
| CS4024 Writing for Cinema and TV |
| This course develops scriptwriting skills for film and television. It focuses on the research and creative processes and the technical considerations involved in developing both fiction and non-fiction scripts. There are three approaches to the course – first, the development of ideas, creativity, and developing writing skills; second, an introduction to genre requirements and appropriate research skills; and third, the stages of cinema and television writing. |
None |
| CS4026 Documentary Film and TV: Concepts and Applications |
| This course explores the different styles of documentary films with special emphasis on the role of the producer/director in documentary videos. Students will review documentary concepts and theories and put them into practice by producing their own short video. Through screenings and readings, students develop a critical understanding of the different techniques and approaches to documentary production. Students are encouraged to engage with contemporary debates which concern the documentary sector of the media industries. |
CS2025 Image and Sound Production or CS2029 Broadcast Journalism: Concepts and Applications |
| CS4027 Narrative Film and TV: Concepts and Applications |
| This course further explores the different narrative structures and strategies covered in CS2027 Genre and Narrative Strategies as well as other film/TV theory with special emphasis on the role of the director in dramatic videos. Students explore dramatic concepts and theories, and produce short videos independently. With a focus on visual storytelling, performance and script analysis, the course explores techniques to elicit performance and determine visual style and coverage relevant to dramatic scenes. Screenings, discussions, lectures, tutorials, and assignments are designed to develop students' skills as dramatic directors. |
CS2025 Image and Sound Production |
| CS4029 Advertising, Creativity and Copywriting |
| This course is an introduction to the creative processes and the process used in creating advertisements for print, broadcast and other media with attention to creative thinking skills, creative problem-solving, copywriting, design, and production. Students learn what advertising creative personnel do in their professions. This course has practical exercises during the classes and tutorials related to the creative aspects of advertising and how they relate to other areas such as consumer behaviour and social learning. |
None |
| CS4030 Crisis Management |
| The course examines contemporary theories and practices in preventing and managing issues and crises. It introduces the definition and scope of issues and crisis management. The course explores the dynamics of identification, planning, management, and communication of issues and crises and their multifaceted consequences to organisations in public and private sectors. Strategies for conducting strategic crisis communication will also be included by evaluating real-life practices and case studies. |
CS2033 Corporate Communications Management |
| CS4031 Media Planning and Strategies |
| The course introduces students to the quantitative aspects of media planning. Topics covered will include brand analysis, audience analysis, market segmentation, and media analysis. Case studies and real-life practices will be included in this class. During the first half of the semester, students will conduct a brand audit and develop and administer a survey to determine target audience media usage. The information from the brand audit and market survey will then be used to compile a strategic media plan. Strategies and recommendations will form the basis of the media plan. The course will be taught in an active learning fashion. It strives for a balanced coverage of theoretical and practical issues, industry norms and ideals, and facts and thoughts. The ultimate goal is for students to form their own perspectives, sharpen their strategic thinking, and advance their planning skills. To this end, students should become critical thinkers who move beyond a view of learning as information gathering to a view of learning as knowledge building. All students are expected to be active and proactive in course activities. |
None |
| CS4032 Communication Campaigns |
| The focus of this course is on the creation, production, performance, and dissemination of various forms of publicity to support a range of comprehensive communication campaigns. It covers print and audio-visual media, and the activities of government, non-profit organisations and private corporations. The course is organised around a client project. The proposed campaign will require students to do some basic consumer research, develop a positioning strategy, create original advertising and other marketing communication materials, develop a media plan, and put all of these elements into a written plan and presentation for the client as if they were “pitching” for an account. |
CS2058 Integrated Marketing Communication |
| CS4034 Brand Management |
| This course will introduce retail marketing concepts covering both the mechanics and management of retailing from a brand management perspective. It will also cover the role and concepts of brand equity creation, store and non-store retailing, location and site selection, retail communication mix components such as merchandising, pricing and margin planning, store management, layout and visual merchandising, as well as internal and external promotions. While the subject will cover theories in retail marketing discipline, it is generally approached with a practical and applied orientation. Learning will include evaluating retail brands and developing strategies for real-life businesses through hands-on projects. |
CS2058 Integrated Marketing Communication |
| CS4037 Audience Research Methods |
| This course is designed to provide students with tools to study audience characteristics and the impact of communication on receivers. The course centres around two research methods that are widely used by academics and practitioners: survey research and focus group study. Students will learn how to design, plan and implement these two types of studies. They will also learn how to analyse data and present the findings in both oral and written formats. |
CS2008 Fundamentals of Research |
| CS4042 Advanced Research Methods |
| Students with some foundation in research from the introductory course (CS2008) will be introduced to higher- level training in qualitative research methods, including participant observation and in-depth interviewing, and quantitative methods, including experiment and content analysis. Students will also learn to analyse and interpret data. |
CS2008 Fundamentals of Research |
| CS4043 Specialised Journalism: Science & Health |
| This course aims to teach students about reporting in two related specialised fields – science and health. First, the course will give students an appreciation of science and medical journalism from vaccines to viruses, satellites to space stations, embryonic stem cells to genomes, pollution and conservation, new and old diseases, potential pandemics, a growing pharmaceutical industry and an aging population. Next, the course will focus on strategies for communicating science and health to the public: how to explain things, how to interview experts who seem to speak a language of their own, and how to research and write meaningful stories for a general audience. |
CS2021 News Reporting and Writing |
| CS4050 Bayesian Data Analysis & its Applications |
| This course will introduce the theoretical foundation of cutting-edge data analytic techniques and its applications to communication research, focusing on Bayesian statistics. Its theoretical part will cover the philosophical discourses over empirical research, basic probability theory, the logic of hypothesis testing, and statistical inference and learning from data. Two special topics include the applications of Bayesian statistics to machine learning techniques. An equal weight of emphasis will be placed on developing practical skills for collecting and analysing data to solve real-world problems. Students will learn computational programming languages, such as R and Python, through a series of tutorials, lab assignments, and final projects. The well-balanced combination of theoretical knowledge and practical skills offered in this course will provide qualification requirements both for professional analysts in media industry and for academic researchers in communication studies and other social sciences. |
CS2008 Fundamentals of Research |
| CS4053 Popular Cinema |
| This course introduces students to the different genres of contemporary popular global cinemas. In addition to Hollywood feature films, students will study non-Hollywood contemporary films that have done successfully at the box offices either internationally and/or in their countries of production, in order to study the critical elements that have contributed to the success of these films. Students will be exposed to box office hits from a wide variety of countries such as Spain, the UK, Japan, Korea, India, and Australia. The analysis of these popular films will be contextualised in relation to relevant film theories such as genre theory, audience reception theories, studies of the economic development of new cinematic industries, and the impact of global film distribution. |
None |
| CS4054 Asian Cinema |
| The course will survey and examine the various cultural determinants and industry development of Asian film forms through screenings, lectures, and readings. It allows students to become acquainted with the wider institutional, historical and cultural contexts of the films in their respective countries while simultaneously exposing students to important Asian film directors and their works. Students will also be introduced to critical film scholarship about Asian cinema in order to partake in academic debates such as the differences and similarities between mainstream cinema and independent film forms from East, Southeast and South Asia. |
None |
| CS4055 TV Studies: Critical Approaches |
| This course aims to provide students with an understanding of the major themes, topics and theoretical perspectives that constitute television studies. Attention will be focused on the producer-text-audience relationships which are central to the understanding of the meanings that are created and the impact of the medium. The course will cover audience and reception analysis, television genres and their characteristics, television and gender, as well as television and ethnicity. |
None |
| CS4058 Intercultural Communication |
| This course examines current theories and research regarding communication between people from different minority, ethnic and cultural backgrounds in domestic and international contexts. The course exposes students to culture and its relationship to communication. It offers opportunities for students to develop skills and understand cultural attitudes and the theoretical and methodological concerns of intercultural communication. |
None |
| CS4059 Public Opinion |
| This course focuses on contemporary concepts of public opinion, theories of public opinion, ways of measuring public opinion, and the impact of public opinion, with special reference to media-related issues. It examines relationships between public opinion and communication, and explores the role of media use in the formation and change of public opinion. The course will also address the influence of public opinion on individuals’ attitudes and behaviours. |
None |
| CS4060 Persuasion and Social Influence |
| This course emphasises the social and psychological approaches to attitudinal and behavioural change. It identifies the characteristics and behaviours of effective persuaders, and students will analyse their target audience, design and package their messages, and select the right delivery channels to optimise persuasive efforts in various contexts, such as health, politics, and business. Students will learn about persuasion in interpersonal, small group, as well as in mass-mediated settings. Students will learn about resistance to persuasion, and the strengthening of desired attitudes and behaviours. |
None |
| CS4061 Global Media Issues and Policy |
| This course focuses on policy and legal issues about global media and about the media of individual nations, including Singapore. This semester, we will focus on an important and timely issue: fake news. The issue of fake news, which rose to prominence during the 2016 presidential elections in the United States, has reached Singapore. But what is fake news? Why is fake news a problem? What mechanisms allow the spread of fake news? And what should be done to address the issue of fake news? In this course, we will critically examine the sociology of fake news, from the socio-political and economic contexts that allow fake news to thrive, the technological factors that facilitate its spread, to the psychological processes that make individuals vulnerable to believing in fake news. We will also learn strategies to spot and fact-check fake news. |
None |
| CS4064 International Public Relations |
| Globalisation is the primary reason for the increased importance of international public relations because it has spurred increased the outreach of organisations beyond national and cultural borders. This course seeks to provide students with insights on the issues pertaining to effective international public relations and the way public relations is practiced beyond national and cultural borders. Students will develop the ability to link specific environmental variables with the generic principles of public relations practice. |
CS2101 Public Relations Writing or CS4028 Public Relations Writing |
| CS4068 Issues in Cinema Studies |
| This course covers issues that are related to cinema studies which have not been covered in existing courses offered by the school. It provides an opportunity for students to benefit from the special interests and expert knowledge of faculty members and/or visiting professors. Thus, this course may draw upon multidisciplinary perspectives in examining special issues in cinema studies, address emerging academic concerns, or introduce students to cutting-edge professional practices. Some topics that can be examined include the relationship between cinema studies and other creative industries, the transformation of cinema in the digital age, issues of representation in contemporary screen studies, and national and transnational cinemas. |
None |
| CS4070 Issues in Advertising |
| This course examines the role and impact of advertising in society. In this class we will wear a different hat than often worn in other advertising classes. The emphasis is on examining advertising from a broader perspective to help us consider the economic, legal and regulatory, ethical, and social issues that surround advertising. This course will focus on helping students become aware of the cumulative effects of advertising on society. |
CS2058 Integrated Marketing Communication |
| CS4071 Special Topics: Media in Singapore |
| Every country’s media system reflects its history and political development. The shape of the media system in Singapore is no different. In the 1950s, the media organisations were very competitive. The scenario parallels today’s dotcom boom where media companies sprouted overnight to face cut-throat hyper-competition. There were reports of rivals buying up all the daily circulation only to dump them into the sea—leaving advertisers to doubt the veracity of the publisher who would say that every copy was sold but then could not find many readers.Today’s media structure sees dominant players in the newspaper, broadcast and Internet space linked to Singapore Government. How did this situation arise? What are some possible implications for the future development of the media in Singapore.This course traces the trajectory of the development of the media in Singapore to address these issues. It will also look at some current research by the instructor in the development of media in small countries. |
None |
| CS4072 Digital Media and Human Relationships |
| The course covers issues related to computer-mediated communication in various contexts that would help students understand the different impacts computer-mediated communication has on its users. |
None |
| CS4074 Consumer Behaviour |
| Amidst the ever-changing advertising and marketing realm, it is indispensable and pivotal to well know about consumer behavior and consumer psychology before advertising practitioners could implement any marketing strategy or campaign. The course covers the dynamic process in relation to consumer behavior – cognitive processing, affective and behavioral formations, as well as study consumers in a large social and cultural setting. This core advertising course aims to develop your understanding of basic consumer behavior and psychology concepts, theories, and the latest trends in consumer behavior research and applications using classical and contemporary cases, which will serve as the basis for future advertising courses and practices. |
None |
| CS4075 Selected Topics in PR: Evaluating & Producing Campaign Results |
| Students learn to conduct formative research to guide campaign programming and evaluative research on campaign outcomes. Upon successful completion of the course, students will be able to critically evaluate various campaigns and conduct the types of research required for campaign final year projects. |
CS2008 Fundamentals of Research |
| CS4079 Issues in Cinema Studies: Cinema and Social Currents |
| This is a module for advanced students addressing the question, "How does film relate to society and politics?" While films are generally seen as a leisure activity, the cinema cannot be divorced from society and the pressing issues of our times. It can function as a forum in which viewers are not only entertained but informed and educated and cognitively prepared to develop good citizenship. This module seeks to stimulate and inspire students towards a more critical view of cinema as a medium that challenges viewing practices and cognitive senses through the content of the films. Students will be taught to understand the cinema as a medium of social communication, presenting stories that question our views of society and politics. The module will familiarize students with a range of cinematic works, including Battle of Algiers (1966), Zero Dark Thirsty (2013), Waltz with Bashir (2008) and other important works of global cinema. Students will also be introduced to key readings discussing the films and the social issues presented. They will learn to develop critical tools and skills in analyzing contemporary films with respect to both their aesthetic properties and their various historical, social and political determinants. |
None |
| CS4090 Going Overseas for Advanced Reporting (GOFAR) - Strictly by application |
| This hands-on course exposes journalism students to the challenges of operating in another country and culture. Students work on stories that require a stint in the overseas location. They are expected to deliver stories of publishable or broadcast quality. They will prepare for their field trips by attending seminars and doing independent research into the chosen location and identifying workable story ideas. They are also expected to help organise the logistics of the programme. While overseas, they are expected to function as working journalists, developing their story ideas within the practical constraints of operating in the field. They will complete their assignments back in Singapore. Admission to this course is by application and on merit. |
CS2021 News Reporting and Writing |
| CS4092 New Media and Society |
| Students will learn about the key theories and issues on the development of the information society. They will explore how people use new information and communication technologies in different aspects of society and critically examine the social and cultural impact of ICTs. They will also examine the influences on the development of these technologies and how such developments influence change in our society. |
None |
| CS4095 International Strategic Communication Management - Strictly by application |
| This course is designed to give students practical overseas experience in tackling major communication challenges. It will give students the opportunity to apply skills learnt in the advertising and PR courses. It will expose students to the full process of launching an advertising/PR campaign, from client briefing, immersion in the subject, market research, strategic thinking, media planning, creative execution and consumer testing, right up to client presentation. The students will be broken into groups and put into competitive situations like professionals in real life are. |
None |
| CS4131 Risk Communication |
| The course introduces the theory, core concepts, and practice of communication about hazards and risks. Key principles of risk communication are used across a variety of arenas including public health, environmental communication, disaster management and corporate management. In this course, students will attain competencies in 1) understanding core concepts and theories of risk communication, 2) examining special challenges in communicating about risks with diverse audiences 3) critically analysing risk communication practices through case studies. Emphasis is placed on students' active participation in exploring and applying concepts that inform risk communication in a global society. |
None
*Mutually exclusive to CS4150 |
| CS4150 Health Communication |
| This course is designed to introduce students to significant concepts and issues in the field of health communication. Health communication encompasses theories, research, and practices based on multiple sources of scholarship such as communication, public health, and social psychology. The primary objective of this course is to provide students with knowledge and skills for communicating health that should be useful in their future career in a wide range of contexts. |
CS2008 Fundamentals of Research
*Mutually Exclusive to CS4131 |
| CS4160 The Korean Wave: A Multidisciplinary Perspective |
| Accompanying the Korean Wave, or Hallyu, are the heightened popular and scholarly discussions of the attributes of this phenomenon. This course seeks to get students to appreciate the dynamics of transnational cultural flow, and to appropriate and localise such flows according to their own spatial and cultural specificities. A combination of factors has been put forward to explain the rise of the Korean Wave including the release in creative energies arising from political liberalisation in the 1990s, technological advancement particularly in the era of the digital and social media, and significant investment and sophisticated marketing. In this respect, as a course, the Korean Wave will offer a potentially multidisciplinary engagement with students, many of whom are already avid fans of the Korean Wave (Hallyu) products and icons. |
None |
| CS4260 Film Festivals: History and Theory |
| As many film historians have argued, the beginning of the annual international film festival was the specific European political situation in the period preceding World War II and the immediate post-war era that brought together the necessary incentives to initiate their development, which would later expand to a global phenomenon. Throughout the course, each student will learn how international film festivals affected the cinematic aesthetics, movements, and history(and vice versa) through screenings, readings, and discussions of such vital film festivals as Cannes, Venice, Berlin, Moscow, Sundance, Busan and Singapore, focusing primarily on the politics of cultural market and industry, print journalism, alternative distributions, and global circulation of cinema in the age of digital media. |
None |
| CS4262 Social Media and Digital Campaign Management |
| This course is an advanced-level course that teaches how to build digital and social media campaigns for today’s hyper-connected world. Students will be exposed to a wide range of resources and tools across traditional, mobile and web platforms, and learn how to think strategically; generate ideas; develop strategies to amplify the big ideas using owned, earned and paid media to drive business outcomes; and pitch for real world clients. This course provides exposure to real-world situations and helps meet demands of the future advertising and public relations job market for students with skills in new media communication. |
None |
| CS4264 Network Perspectives on Information, Communication and Media |
| ‘Networking thinking’, which views people, organisations, events, and anything else around us as ‘network nodes’ interconnected in some meaningful ways, is becoming more and more significant nowadays with the emergence and popularity of social media. The countless ways in which network structures affect our well-being make it critical to understand how social network structures impact behaviour, which network structures are likely to emerge in a society, and why we organise ourselves as we do. The course provides an overview and synthesis of research on social networks, drawing on studies by communication scientists, sociologists, economists, and computer scientists, which will expose students to an interdisciplinary body of knowledge. Students will not only acquire knowledge from learning this course but also practical skills to address networking issues. |
None |
| CS4311 Promoting Sustainability |
| This course introduces the concept and practice of social marketing as a means of promoting sustainability. Course contents explore a range of environmental issues that social marketers have sought to address by influencing public attitudes and behaviours. A social marketing case study will accompany each sustainability theme. Students will learn about a range of important sustainability issues and practice using social marketing tools to promote attitudinal and behavioural change among diverse audiences. |
None |
| CS4540 Tech & Startup Reporting Lab |
| This course introduces students to tech and startup reporting. Upon completion of the course, students are expected to: 1) Understand the fundamentals of digital transformation and its impact across society; more importantly, how this digital shift has led to the emergence of tech companies and startups with new innovations in local and global economies. 2) Understand key business and financial basics of tech companies from startups to unicorns. 3) Chase and generate stories as news unfold on the ground 4) Produce news and enterprise stories fit for publication 5) Develop networking and interpersonal skills as they generate stories through interviews with various stakeholders and collaborate with key partners. |
CS2021 News Reporting and Writing |
LESS FREQUENTLY OFFERED COURSES
(they may have been offered by a visiting faculty member in the past, or material may have been integrated into other courses.) |
| CS2002 Information Literacy and Interpretation |
| This course is aimed at enhancing skills to determine the need for information, as well as to identify, locate, and evaluate that information. Strategies for effective search and retrieval are taught with a focus on selection and evaluation of relevant document types and information sources. Students are not required to perform detailed calculations, but will learn how to interpret statistical information. The social context of information production, dissemination, and preservation are also introduced, alongside the legal implications and ethical considerations in using information. |
None |
| CS0203 Media in Singapore |
Media industries and institutions in Singapore. Historical development of media. Media and the political system. Media laws and regulations. Media accountability systems in Singapore. Singapore media economics. Social trends and the media. Global trends and the media. Impact of digital technologies and the Internet.
Singapore’s unique approach to the media is now addressed in CS0209 Media Law, Ethics & Policy, which fulfils the Singapore Studies requirement at NTU. |
None |
| CS2028 Production Management for TV & Cinema |
| This course introduces students to the art and business of organising and executing a video project through all stages of production. Students will learn how to manage both dramatic and documentary productions, including script breakdown for budgeting and scheduling, managing location shoots, and overseeing post-production personnel and facilities. The course also covers the management, budgeting, and scheduling of workflow, acquisition of permits and licenses, and ensuring adherence to legal and delivery requirements as specified by the distribution. |
CS2025 Image and Sound Production |
| CS2051 Comparative Press Systems |
| This course provides a comparative analysis of press systems in selected countries including Singapore, with an emphasis how news media forms and practices relate to historical, social and political factors. The international distribution of news media, and globalisation as a technological, economic and cultural phenomenon are also discussed, with a focus on their implications for media policy and management. Key issues to be addressed include ownership and control of media, press freedom and censorship, culture and values, professional norms and ethics, and global news flows. |
None |
| CS2070 Single-Camera Production (not open to non-CS students) |
| This is the foundation and prerequisite for all television production subjects. It introduces students to the basic skills and knowledge for professional production. It familiarises students with basic camera and audio operations, lighting setup, and a nonlinear editing system. |
None |
| CS2404 Information Representation and Organization |
| With the growing volume and complexity of data, systematic efforts in managing and structuring these data are increasingly central to effective data retrieval, analysis, sharing, and re-use. Drawing from the fields of data modelling, database design, knowledge organisation and representation, and semantic Web, this course covers the principles and methods of data representation, modelling, and organization. Students will gain knowledge and experience in data representation and organisation through lectures and hands-n tutorials. |
None |
| CS4005 Advanced Persuasive Speaking |
| The course is an advanced-level extension of the Speech and Argumentation course, focusing primarily on professional settings. It provides an in-depth knowledge of persuasive speaking skills and how they can be applied to the working world. It also explores other key skills in a professional setting, such as delivering crisis speeches and designing business presentations that illustrate how ideas can become a viable product or service. |
CS2005 Speech & Argumentation |
| CS4012 Advanced Writing Workshop |
| This course goes beyond the basic news story and introduces one or more of the following journalistic genres: commentary, essay, review, analysis, and feature. Students will be sensitised to standards of excellence in the chosen genre, through the critiquing of their own and other writers’ work. Building on journalism fundamentals such as accuracy and news judgment, students will learn how to add substance and style to their writing when using the selected genre. This is a hands-on workshop with regular writing and re-writing, and close critiquing. |
CS2021 News Reporting and Writing |
| CS4013 Advanced Reporting Methods |
| This course explores one or more selected reporting techniques used in journalism. Examples include the in-depth interview, conducting and interpreting polls, and computer-assisted research. The emphasis is on using these advanced techniques for investigative projects, to gather information that is not readily available from newsmakers. Students will apply the chosen methods to news and/or feature assignments. |
CS2021 News Reporting and Writing |
| CS4014 Advanced Editing Workshop |
| This workshop exposes journalism students of advanced standing to the thinking of highly experienced and skilled practitioners, such as senior editors of successful newspapers and magazines. Students will be sensitised to the astute editorial judgments required in angling and presenting stories. Building on the News Editing and Layout course, project work will require students to practice the total set of back-end journalistic skills. Discussions and case studies will highlight the changing landscape of journalism and new challenges facing editors. |
CS2021 News Reporting and Writing |
| CS4015 Multimedia News and Feature Writing in Chinese |
| This intermediate course offers students further chances to improve their skills in newswriting and reporting in Chinese for newspapers and news magazines. Emphasis is placed on in-depth reporting, good use of quotes and background information, and accurate interpretation of facts and figures in news stories. Students will obtain more hands-on experiences in newswriting and reporting in Chinese for print media. |
None |
| CS4016 Creative Media Writing and Planning in Chinese |
| The workshop offers students further training and hands-on experience in various areas of advanced reporting and writing in Chinese. It covers public affairs reporting, feature writing, economic and financial reporting, sports reporting, and international affairs reporting. |
CS2022 Multimedia Writing in Chinese |
| CS4019 Specialised Journalism: Contemporary Topics |
| This course introduces a selected beat, preparing students to engage in in-depth reporting in a selected specialised field of contemporary relevance, such as arts and culture, science and technology, the environment, and sports. The conceptual content of the course will provide the grounding required to understand, analyse and interpret events, processes and trends within the selected topic area. It is also a practical course, with discussions focusing on current events, and assignments requiring students to report and write news stories and features within the chosen beat. |
CS2021 News Reporting and Writing |
| CS4025 Digital Media and Creative Practices |
| This subject introduces students to a range of fundamental issues in the area of creative practices and new technologies. Students will examine various creative practices – advertising, drama and documentary production, and media campaigns – and their challenges and opportunities in developing content as well as activity using new technologies. Students will learn about specific technologies and the general technological trends which continue to shape the creative industries. Through hands-on experience with the various technologies, the course will focus on the role of technology in the creation of more effective and persuasive communications. |
None |
| CS4035 Strategic Marketing Communication Management |
| This is an advanced course on strategy development which will hone the skills necessary for utilising the entire array of integrated marketing communications. The course will emphasise on developing the knowledge necessary to assess and analyse marketing communication campaigns. A range of topics, including target segmentation, the advertising management process, the role and tasks of agencies, setting ad objectives, managing creativity, media planning, strategic use of direct and retail marketing and sales promotions will be covered. |
CS2008 Fundamentals of Research and
CS2058 Integrated Marketing Communication |
| CS4036 Statistics and Data Analysis (Note: this course has been replaced by CS2400 in our curriculum) |
| This course is designed to provide students with the conceptual and practical skills needed to plan and analyse quantitative data. The emphasis will be on the general concepts of dataset construction, selection of appropriate statistical tests, interpretation of outputs, and the presentation of findings in graphs and tables. Students will learn how to use statistical software to conduct their analyses. Derivations of formulae will be covered, but not emphasised. |
CS2008 Fundamentals of Research |
| CS4057 Strategic Planning and Policy for Television & Film |
| This course is concerned with how programmes and content are selected for the media, how the programmes are arranged in schedules of various kinds, how the programmes are measured and evaluated by the industry, and how they are promoted to audiences and advertisers. In addition, the course will explore the limitations and possibilities arising from technology, regulations, policies, and marketing requirements. Media covered include broadcast television, film, cable and satellite, online media, and radio programming. |
None |
| CS4056 Popular Culture |
| This course introduces students to the key concepts and important theories of popular culture. Students will study popular culture in terms of content and audiences, as well as the social, political, economic, historical and institutional contexts in which various forms of popular culture are produced, practised and consumed. The course will discuss how popular culture may reinforce social stratification and how it may constitute a form of resistance towards the established social order. Examples of popular culture in this course will be drawn from a wide range of media and activities, including advertising, television, movies, sports, pop music, fashion, carnivals, and so on. |
None |
| CS4062 Information Society and Policy |
| The purpose of this course is to examine the nature and characteristics of the “information society” primarily from advanced sociological and communication studies perspectives. We will be looking at the “information society” in the context of other massive social changes, including globalisation and shifts in our conceptions of the nature of human society. We will start by examining some historically influential scientific and artistic visions of the “information society” and continue by discussing the works of many leading contemporary theorists, legal scholars and social commentators who have attempted to articulate the implications of the digital age for our societies. The course covers topics such as the impact of social media on social and political life; surveillance and privacy; copyright and intellectual property in the digital age; and social implications of mobile communications. |
None |
| CS4066 Issues in Public Relations |
| This course covers issues that are related to public relations but are not covered by existing courses. It is an opportunity for students to benefit from the special interests and expert knowledge of faculty members or visiting professors. The course may draw upon multidisciplinary perspectives in examining public relations issues; address emerging and contemporary concerns; or introduce students to cutting-edge professional practices. Some topics that can be examined are issues and crisis management, investor relations, or use of new technologies for public relations. |
None |
| CS4067 Issues in Broadcast Media |
| This course covers issues that are related to broadcast media but are not covered by existing courses. It is an opportunity for students to benefit from the special interests and expert knowledge of faculty members or visiting professors. The course may draw upon multidisciplinary perspectives in examining broadcasting issues, address emerging and contemporary concerns, or introduce students to cutting-edge professional practices. Some topics that can be examined are broadcasting and digital media, the impact of international broadcasting, international co-production and practices, emerging technology’s impact on media practice and specific production areas. |
None |
| CS4069 Issues in Journalism |
| This course covers issues that are related to journalism but are not covered by existing courses. Students will learn to identify, observe, and examine the special issues that are covered by the class. |
None |
| CS4071 – CS4075 Special Topic I – V |
| This course expands beyond the regular WKWSCI curriculum, and will be offered occasionally according to the special interests of faculty members and visiting professors. The course may focus on selected themes and concepts, draw upon multidisciplinary perspectives in examining communication issues, address emerging and contemporary concerns, or introduce students to cutting-edge research methods and hands-on applications. |
None |
| CS4099 Advanced Broadcast Journalism |
| Applying skills learnt in CS2029 Broadcast Journalism, this advanced course will take students to the next step of producing news bulletins and current affairs programmes for both traditional as well as new media platforms. Students will also be trained to handle ‘live’ breaking news situations to closely simulate working in an industry environment. With social media, mobile and consumer technologies changing the way traditional newsgathering is conducted, students will explore new ways to present content for a distracted audience confronted with diverse media choices. They will also be introduced to the challenges of managing a multi-platform, integrated newsroom, in line with industry trends. |
CS2029 Broadcast Journalism: Concepts and Applications |
| CS4100 Information Behaviour |
| With advances in computing technologies and much more information now available, people are seeking, encountering, and using information in many more diverse ways, and information cues grow increasingly significant and important in shaping how people receive and interpret information, and their subsequent actions. This course provides an introduction to key concepts of information behaviour. Students will learn the fundamental theories of information behaviour research, gain perspectives and methods used in understanding information behaviour in the context of new media. Opportunities and challenges of new media in information seeking and dissemination, and possible intervention strategies and analytical indicators will be explored. |
None |
