Courses

COMMUNICATION STUDIES COURSES (May not be offered in every semester, students are advised to check the website for updated courses under Course Registration page)	Pre-requisite
LOWER-LEVEL COURSES
CS0201 Foundations of Communication Studies
This course provides an introduction to the basic theories, concepts, principles, and contexts of human communication. It is designed as an introduction to the field of communication studies. It offers an overview of fundamental communication principles and practices applicable to many careers. Students will learn how to reflect and think critically about communication in personal and public contexts and explore how communication has created and shaped our society as well as our personal lives. The course will introduce each of the specialty areas of study within the School of Communication and Information, which include mass, promotional, interpersonal, organisational, and intercultural communication, as well as information technology.	None
CS0204 Basic Media Writing
The course will introduce students to the fundamentals of writing for the media. It will include writing journalistic and promotional copies. It will also introduce students to the theory of communication, putting in place the WHY of writing. What are they hoping to achieve? How can it connect with the audience? It will cover the WHAT of writing for the media, looking at the essentials of accuracy, fairness, balance, brevity and responsibility; and the difference between objective and subjective writing. It will also introduce some principles of HOW media writing is done, from information gathering, to structure and style, to editing and polishing the final text.	None
CS0209 Media Law, Ethics and Policy
This course introduces basics of media law, ethics, and policy, emphasizing Singapore’s unique approach. You will learn to recognize potential legal trouble, know when you’re safe, and be better able to justify your decisions. We’ll compare the law (and policy) of the United Kingdom, because Singapore law evolved from UK law. More often we’ll contrast the law (and policy) of the United States, whose law evolved from the United Kingdom but diverged substantially. You’ll also learn to evaluate Singapore’s law and policy, and consider alternatives such as limiting the reach of the law in some areas so that ethical standards play a larger role.	None
CS2005 Speech and Argumentation
This course develops and strengthens skills in constructing and delivering speeches and presentations. The goal is to achieve oral proficiency through a combination of critical analysis and practice. By examining communication strategies, students will see what does and does not work in a given speech or presentation situation. Students will learn persuasive elements, principles of argumentation, speech writing, research and content development, oral delivery, and critique.	None
CS2006 Theories of Visual Communication & Their Applications
Note: This course will not be offered from AY2018/2019 onwards. The course addresses theoretical issues and offer students time to broadly test out applications of concepts. It also aims to introduce concepts and theories that can be applied to different visual media and which are used as tools for deconstructing and analyzing visuals. The course also teaches students the characteristics and issues associated with different visual media. The content of the course is structured to allow students to explore form, meaning and impact of visual content.	None
CS2007 Communication Histories and Theories
This course examines both the development of communication technologies and the intellectual history of the study of communication (the evolution of ideas). We will investigate the foundations of communication inquiry by reviewing relevant social science and critical social theory, thereby gaining a better understanding of the discipline. Students will learn about many of the milestones in communication research and their significance. In addition to examining the evolution of communication technologies, the course will track the intellectual, institutional and socio-political influence that helped to foster the emergence and shape the growth of the communication discipline in the twentieth century.	CS0201 Foundations of Communication Studies
CS2008 Fundamentals of Research
Note: This course was a core course for students admitted prior to 2016. It becomes a prescribed elective for the AY16/17 cohort. This course introduces basic principles and methods of social scientific research. These skills are required for marketing, public relations, and communication campaigns based on research, and for measuring campaign effectiveness. Regardless of your career path, these skills are increasingly essential for us as citizens and consumers, to understand public discourse and policy debates that draw on the findings of research studies. Conducting research is critical for some career paths in communication, marketing, and public relations, and for those who pursue further graduate study or academic careers in research.	None
CS0204 Basic Media Writing
This hands-on course covers the fundamentals of writing for mass media, with an emphasis on reaching publics that are diverse and demanding. Students will learn how to write news stories for print and broadcast, public relations releases, and advertising copy. While introducing students to the differing needs of the various media industries, the separate strands of the course collectively reinforce common principles such as accuracy, honesty and integrity in communication, as well as an appreciation of clear, concise and effective writing.	None
CS2021 News Reporting and Writing
This practical course develops the reporting skills, writing ability, and editorial judgement required of journalists working in print news media. The basics of accuracy, fairness, balance, and professional ethics are emphasised. Students will learn to approach stories with readers in mind, asking relevant and meaningful questions, critically assessing information they obtain, and writing with clarity and credibility. Students will have regular hands-on exercises to sharpen their reporting and writing skills, and engage in discussion and critique of on-going news coverage in and beyond Singapore to develop their news judgment.	CS0204 Basic Media Writing
CS2022 Multimedia Writing in Chinese
This course introduces students to the fundamentals of media writing in Chinese. It introduces students to the skills of clear, concise and effective writing, as well as the principles of accuracy, honesty and integrity in communication. Students will learn basic forms of writing for public relations, advertising and news industries. Students will gain some hands-on experience in Chinese writing for print, broadcast and the Internet. They will appreciate styles of Chinese writing and sharpen their media writing skills.	None
CS2023 Print and Digital Publication
This course covers the fundamentals of newspaper/magazine design,and provides hands-on training in computer applications for page layout and image editing. In addition to catering to students interested in specialising in publication design, the course is geared towards would-be writers and photographers, who need to appreciate effective visual presentation and think visually in theirjournalism. Practical exercises are grounded in theories pertaining to typography, colour, space, and other design elements. Students will also be familiarised with design trends in the newspaper and magazine publishing industries, including the impact of technological change.	CS0204 Basic Media Writing
CS2024 Web Design and Technologies
Note: This course was a prescribed elective for students admitted prior to AY16/17. This course is core course those admitted after AY16/17. This course covers a brief history of hypertext and the World Wide Web, and gives a broad overview of technologies used in web design. Students will be taught how to design, implement and maintain web-based sites using authoring and scripting languages, content creation, management and digital media tools. Students will learn how to implement the latest strategies to develop third-generation websites, evaluate design tools, discuss future technology standards and explore the incompatibility issues surrounding current browsers.	None
CS2025 Image and Sound Production
This course introduces the core components of motion picture production: idea, image, sound, and sequence. During lectures, students will view movies and/or television programmes while considering a variety of questions: What do we want to express? Who is our audience? How do we talk about images? What compositional elements can we control or manipulate? How do we sequence images in order to evoke specific responses? What happens when particular sounds and images are juxtaposed? In related tutorials, students will explore these concepts with digital video cameras and nonlinear editing.	None
CS2026 Media Presentation and Performance
This hands-on course aims to equip students with some of the basic skills and knowledge in two areas: one, effective on-air presentation and performance; and two, directing presenters and performers. The course will focus mainly on the “factual” genres in television and video productions, such as broadcast journalism, documentary, talk shows, and interview programmes. Students are encouraged to develop their own styles and personae, insofar as it is appropriate for the programmes in question.	None
CS2027 Genre and Narrative Strategies
This course surveys and examines the various narrative strategies that are commonly used in drama television programmes and/or motion pictures, through screenings, lectures and readings. The concepts of narratology will be introduced for the purpose of analysing television genres such as soap opera, sitcom, drama series, advertisement, and news, as well as motion picture genres such as science fiction, film noir, horror, epic, and documentary. Foreign and local programmes will be analysed and students are expected to create and present stories of their own.	None
CS2028 Production Management for TV & Cinema
This course introduces students to the art and business of organising and executing a video project through all stages of production. Students will learn how to manage both dramatic and documentary productions, including script breakdown for budgeting and scheduling, managing location shoots, and overseeing post-production personnel and facilities. The course also covers the management, budgeting, and scheduling of workflow, acquisition of permits and licenses, and ensuring adherence to legal and delivery requirements as specified by the distribution.	CS2025 Image and Sound Production
CS2029 Broadcast Journalism: Concepts and Applications
This course introduces students to the basic techniques and processes of story selection, research, writing, interviewing, recording and packaging in broadcast journalism. In addition to hands-on training in how to produce news and current affairs stories for broadcast, students are expected to develop a critical and theoretically-informed appreciation of broadcast journalistic practices, conventions, and institutions.	CS2025 Image and Sound Production
CS2030 Audio in Media
This course is a professionally-oriented seminar focusing on contemporary audio-production techniques for radio, broadcast and cable television, motion pictures, theatre, and the music-recording industry. Advanced recording and production techniques are covered. Assignments might include, but will not be limited to, the production of radio programming (magazine, documentaries), spot announcements, film Foley work, and television voice-overs. Students will learn about the informational, perceptual, and aesthetic aspects of sound as applied to each stage of the production process—from planning to post-production. The course will also benefit students looking to work in industrial video/audio positions within the corporate business world, where audio/visual technology plays an important role.	None
CS2031 Creative Strategies
This course focuses on the development and execution of creative and motivating communication. The emphasis is on providing students with an understanding of creative and strategic message development and applying these underlying principles to the media. Students will learn how to use marketing information to develop practical creative strategies. Both visual and written creativity will be emphasised. Students will also learn the requirements for developing advertising messages in different media. Course work includes lectures, discussions, creative assignments, critiques, and a final project.	None
CS2033 Corporate Communication Management
The course consists of three parts. The first part of the course will present theoretical concepts andframeworks that guide corporate communication research and practice. Second, various corporate communication functions with different stakeholders such as consumers, employees, media, investors, and the general public will be covered. For the last part of the course, you will learn how to plan and evaluate corporate communication strategies as a group project. The primary aim is to equip students with foundational knowledge and skills for effective corporate communications management.	None
CS2034 Korean Cinema in the Global Context
In Korean Cinema in the Global Context you will explore the history and theory of Korean cinema - both South and North through the framework of national/transnational cinema discourse, auteur/genre theory, globalization, the North/South division system, and the problem of nation/state which evokes the question of identity. In this chronologically structured module, you will learn the cinema of Korea through a set of key films, directors, and dominant genres by lectures, screenings, and intensive and engaging discussions throughout the semester. Such critically and historically important films as The Aimless Bullet, The Housemaid, Shiri, Sympathy for Mr. Vengeance, My Sassy Girl, The Host, and Train to Busan will be screened. Through readings, discussions, in-class screenings, and presentations, our goal is to develop a broad understanding of Korean cinema and popular cultures exploring their wide-ranging impact and asking how they participate in the transnational production and circulation of culture, ideology, modernity, politics, and tradition in both regional and international contexts. It is not necessary for student to have prior knowledge of Korean cinema, and all are welcome.	None
CS2044 Photojournalism
This course introduces the basics of still photography for use in mass communications. The latest digital photographic techniques will be employed throughout, including digital still cameras and digital darkroom software on computers. In this course, we will look at how journalism professionals can take their own photographs, as well as work with professional photographers. The work output should be suitable for publication in newspapers, magazines, company publications, brochures, and digital slide-show presentations. By providing a basic appreciation of photojournalism, this course should be of value to aspiring photojournalists as well as writers and editors seeking a broader visual awareness.	CS2021 News Reporting and Writing (may be taken concurrently)
CS2045 Online Journalism
This course covers the following areas. The Web: history, development, and features. Features of online journalism: multimedia, hypertext, interaction, and customisation. Online reporting: interviewing, researching, and gathering information. Verifying and selecting reliable sources. Integrated editing of text, animation, photos, audio and video. Strategic use of links. Engaging and empowering the online audience. Integrated multimedia and non-linear presentation of online news stories. Students will work individually and as teams, playing roles of editor, publisher, reporter and sub-editor to produce online verticals based on collaborative and solo reporting. Each vertical will revolve around a key story which will be discussed in class, accompanied by secondaries related to the main story. Each student will create one secondary and contribute to the main story	CS0204 Basic Media Writing
CS2050 People, Politics and Media
The purpose of this course is to introduce a framework for students to think about the intricate relationship between the people, the press, and various political actors. Students will gain an understanding of various theories and concepts about the role and function of the press in democratic systems, the effects of political content from the media, comparison of different media and government systems, and the role of citizens in this complex picture. This course covers the relationship between the people and the media, effects of media on politics, and comparisons of different press systems in different democracies.	CS0201 Foundations of Communication Studies
CS2054 Interpersonal Communication
This course is designed to introduce students to a broad range of interpersonal communication topics, including: self and others, verbal and nonverbal communication, self-presentation, self-disclosure, starting, maintaining and ending relationships, compliance, conflict, and computer-mediated communication. The instructor will provide a broad-based exposure to research and theory in the area of interpersonal communication, providing journal articles and examples along the way (e.g., exemplary studies or some video clips). Students enrolled in this course should understand communication processes underlying interpersonal relationships. Ideally, students will improve their own skills, become experts on particular topics, and share their knowledge with other students via in-class presentations.	None
CS2055 Organisational Communication
Information and knowledge constitute key assets of the most successful organizations and communication is the lifeblood. This course is designed for aspiring managers, leaders, and entrepreneurs seeking to understand the core of organisational communication and develop a conceptual framework that allows them to manage the changing workplace. The specific aims are: Gain insights into communication in global teamwork, conflict management, digital transformation, competency management, knowledge management, and co-creation, through analysing contemporary examples and living cases Explore how information technology can promote effective organizational communication through e-learning activities Increase confidence in managing organizational communication by prototyping solutions for current or future challenges
CS2056 Psychology and Communication
To better understand how and why communication occurs and what effects it has, it is necessary to get inside the “black box” of the human mind. Therefore, this course will concentrate on studying cognitive processes and their relationship to media and communication. While some attentionon will be paid to the psychological aspects of interpersonal communication, the primary goal of the course is to develop an understanding of media from a psychological perspective. That is, the course will examine how perception, attention, memory, attitudes and emotion are related to the experience of mediated communication. These psychological responses will be examined in a range of contexts and communication functions including news and information, advertising and persuasion, and entertainment. This will help students become both better producers of media and more critical users.	None
CS2057 Media Effects
This course is intended to provide an informed and critical evaluation of media’s influence and effects by systematically investigating the content of media messages, the nature of individuals and audiences, and the mechanisms involved in various types of media effects. It will introduce students to basic concepts in social science research and communication study, briefly review the history of media research, and examine some of the most common types of media effects. In its survey of media effects, the course will cover many prominent communication theories that help to explain the who, what, where, and why of media influence. The goal is for students to have deeper understanding of the extensiveness and limitations of media effects and to be able to critically assess claims of media impact.	Mutually exclusive with CS4267 Effects of Visual Reality Technologies
CS2058 Integrated Marketing Communication
This course offers an introduction to the principles and practices of advertising, public relations, and associated forms of marketing communication. It covers the origins and scope of each, including identifying research problems, setting objectives, analysing audiences, designing messages, choosing media vehicles and evaluating promotional outcomes. Discussion groups are formed to identify and examine the broad industry-wide trend towards integration of various aspects of the field. Selected case studies are used. Account teams are formed to execute a written campaign plan followed by a formal presentation.	None
CS2059 Social Consequences of Mobile Communication
Mobile communication is the fastest growing and most ubiquitous form of mediated communication in the world. It has provided new levels of interpersonal communication, new forms of coordination, in addition to giving us access to the internet and services such as social networking, m-health, financial interaction, etc. This class will give the student insight into the history, technological basis and the social consequences of mobile communication. It will give the student the ability to understand how mobile communication arose and why it has become such a major force in our society.	None
CS2063 Short Overseas Journalism Practicum (SOJOURN) - Strictly by application
The Short Overseas Journalism practicum exposes students to the challenge of reporting in an overseas setting. In pre-departure meetings, students will learn about the destination, plan their stories and assist in making arrangements for their trip. The field trip, of four to seven days, will involve intensive reporting, briefings and site visits. Students are expected to produce a journalistic work of professional quality soon after they return. The class size is limited and admission is by application.	CS2021 News Reporting and Writing
CS2064 / CS2164 / CS4083 / CS4183 Television Practicum
The purpose of this practicum is to give students practical experience in broadcast production work. This practicum serves as a training ground for future broadcast journalists, television producers, and programme makers. Students will work individually and as part of news and studio teams to produce a magazine-style programme called Nanyang Spectrum, which is broadcast over the campus cable network, Channel NTU. Selected students may have the opportunity to take the course at the upper level and gain practice in leadership roles in television production and programming.	None
CS2066 / CS2166 / CS4085 / CS4185 Film Festival Practicum
Film Festival Practicum (Perspectives Film Festival) gives students the skills and hands-on experience of organizing a curated film festival. A curated festival is one where the programmers select a group of films that best fit the festival theme. Perspectives’ overarching programming theme focuses on cinematic breakthroughs. The concept of breakthroughs is broadly interpreted and can mean films that were cinematic best or first examples either historically, technically, artistically, conceptually or narratively. Breakthroughs can also be interpreted to mean films that aim to change the status quo in their form and/or content. Entrance to the course is by application only. It is open to all students at NTU who have demonstrated skill sets either through coursework, relevant CCAs or on-the-job experiences	None
CS2067 / CS2167 / CS4086 / CS4186 Communication Research Practicum
Students work independently or in small groups under the supervision of research faculty, typically on projects the faculty member designed.	CS2008 Fundamentals of Research
CS2068 / CS2168 / CS4087 / CS4187 Online Magazine Practicum
In this practicum, students work as a team to produce the WKWSCI Alumni Magazine, an online only publication targeted at the school's alumni and other stakeholders. Students hone skills in writing, photography, editing, design, and layout, and gain practice in putting together an online magazine from conceptualisation to publication. The practicum benefits students interested in careers in journalism or corporate communications and helps them develop their portfolios. Selected students may have the opportunity to take the course at the upper level and gain leadership experience in producing the magazine.	CS2021 News Reporting and Writing (may be taken concurrently)
CS2075 Regional Strategic Communication Management (RSCM) - Strictly by application
RSCM challenges second-year Wee Kim Wee School students to produce materials to build awareness and help raise funds for a worthy cause. Each offering of RSCM is based on the advocacy of a partner organisation for a particular semester. The advocacy is the topic for which collaterals are to be developed. The first part of the course involves lectures about key issues in public communication and the development of communication collaterals. The second part covers the fieldwork in the host community during recess week. The third part involves a series of workshops during which the students will produce their collaterals. The course ends with the presentation of the collaterals before a panel composed of the course lectures and representatives from the partner organisation.	None
CS2088 The Content Lab for Community Management
Companies who want to engage customers in a digitally powered world with digital, social and other ubiquitous interfaces require mastery of technology, craft and understanding of digital consumer behaviors. This module will introduce you to best practices in content development and community management, give you the know-how to devise a strategic content marketing plan for brands and business and prepare you for an internship as a content producer or community manager. The instructor will also introduce you to the eco-system of tools and technology to augment your creative solutioning with insights.	None
CS2090 Digital Media Entrepreneurship
This course is designed for aspiring entrepreneurs as well as innovation managers seeking to leverage digital media for strategic advantage. Learn how to identify relevant and meaningful digital business ideas, analyse their potential and feasibility, turn the best idea into a valuable business, and sustain it through iterative development.
CS2101 Public Relations Writing
Note: This course was formerly offered as CS4028 (4AU) wef AY17/18 it is offered as CS2101 (3AUs). This course introduces students into the various aspects and styles of public relations writing to gain visibility in the crowded media arena. Students will be exposed to the world of public relations and the need for fast and accurate information processing to create and develop a story or a series of stories to capture the media’s attention for higher visibility. Develop skills in various types of PR tools as well as produce different types of PR writing materials. Students will be put in organisational or consultancy settings to prepare them for real-life situations and for them to experience the problems and excitement of what practitioners put up with.	Mutually exclusive to CS4028 Public Relations Writing
CS2102 Introduction to Advertising, Society, and Consumer Analytics *NEW*
The course aims to develop your understanding of advertising as a form of social communication in contemporary society, including the meanings and functions of advertising in modern culture, advertising’s psychological, ideological, and sociological implications. This course will also inform you of the basics of consumer/audience analytics in relation to advertising. This course will serve as the basis for future advertising courses and advertising/PR practices.	None
CS2300 Acting and Directing for TV and Film
This course will explore the theory, practice, and ethics of acting and directing actors in film and television and other mediums. Texts, screenings, production and performance exercises will be combined over the course of the semester. The goal of this course is to inspire students to expand their knowledge and skill in the study of performance in directing and acting in television, film and other forms of mediated communication. The course will enhance their ability to communicate with confidence by providing an understanding of performance in society and in a medium	CS2025 Image and Sound Production
CS2400 Foundation of Information Analytics
Note: This course was a prescribed elective for students admitted prior to AY16/17. This course is core course those admitted after AY16/17. This course will introduce you to the statistical foundations of data science and information analytics for handling of massive databases. The course covers the statistical concepts required for big data analytics, and introduces you to statistical tests and statistical modelling.	None
CS2401 Information Analytics: Tools, Techniques and Technologies
Large amounts of data are generated by individuals and organisations through various platforms including social media, sensors, and mobile devices. Types of data are mostly unstructured data and examples include videos, tweets, photographs, email messages, and Web logs, to name a few. Such data presents opportunities and challenges in terms of extracting and analysing for decision making, a field known as information analytics. This course provides an introduction to information analytics and its application in various industries, including those in media and communication. It examines the various techniques that have been employed in capturing, storing and analysing large amounts of data, as well as software tools available for these tasks. Related technologies essential to information analytics are also discussed including databases, search engines, social media, and ubiquitous computing.	None
CS2403 Information Visualization and Presentation
Information visualization focuses on the use of visualization techniques to amplify cognition. This is an introduction to information visualization and presentation, focusing on human visual perception and media components (e.g. word, number, colour, shape, texture, image, and graph). The fundamental issues regarding the use of visualization techniques are explored. Visualization design principles in various situations and contexts are examined from the perspective of cognitive psychology and human visual perception.	None
CS2404 Information Representation and Organization
In the age of big data, organisations are collecting huge amounts of data/information of different types from a variety of sources. The data/information need to be organised and represented in appropriate forms to support intelligent applications as well as human decision making. The course seeks to impart competencies for representing information and knowledge using Internet technologies including RDF (Resource Description Framework), OWL 2 (Web Ontology Language) and metadata schemes; representing datasets in data-interchange formats including XML, JSON and Turtle; organizing information using classification schemes, taxonomies and controlled vocabulary; using appropriate software tools for ontology authoring, data formatting, and graphical visualization. The course is appropriate for students from any background who has an inclination for detailed content analysis, logical reasoning, linguistic analysis, data analytics or text mining.	\None
CS2405 Data Mining
This course covers the principles and techniques of data mining for extracting information from large amounts of numerical data. The information mined from data is often in the form of associations, patterns or specific facts, that can be synthesized to create new knowledge, construct prediction models or used in decision making. The class will be run partly in a project-based/problem- based style. Lab sessions and the class project will provide students with hands-on experience with a data mining software. The approach taken in the course is a how-to- do-it, how-does- it-work and how-to- apply-it kind of approach, to develop the student’s common sense ability to manipulate and analyze data intelligently for deriving new knowledge or supporting decision making.	CS2400 Foundation of Information Analytics
CS9080 News Media Lab
News Media Lab is an interdisciplinary practicum that brings together student journalists, designers and developers to innovate and explore new tools for digital media storytelling in today’s newsrooms. This practicum is open to all students who are able to take on the roles of journalists, designers and developers. Working in small groups, students will be assigned to client news organisations with the main objective of developing news products or tools that will enrichen online storytelling. Toward this end, students will use Google’s SPRINT framework of testing and prototyping new product ideas. At the end of the semester, students will present a digital strategy pivoted on their clients’ needs/problem and produce a prototype that could come in the form of a digital storytelling tool or otherwise. The practicum aims to bring students up to speed with the needs and challenges of today’s fast-evolving newsrooms, most of which have begun to implement innovation labs or processes.	None
CS9081 Introduction to Korea Studies
Introduction to Korea Studies provides the students a solid foundation for developing a sophisticated understanding of the dynamics that have shaped Korea and its relationship to the world. You will learn the dynamics of Korean history, culture, and society which placed the country in the changing global landscape in the contemporary world. Through readings, discussions, various multimedia sources, weekly lectures, and guest talks, our goal is to develop a broad and balanced understanding of contemporary Korea, its culture and society, and most importantly its people in both regional and international contexts. It is not necessary for you to have prior knowledge of Korea and Korean language.	None
FL8001 Introduction to Film Studies
The course is designed to provide a general introduction to the discipline of film studies. It is the prerequisite course for all film minor elective courses. Through screenings, readings, discussions, and critical writing, students will develop a formal and aesthetic appreciation of film and acquire a general awareness of film history and its key movements. The course will also offer basic theoretical approaches to the various genres of narrative cinema as well as different modes of nonfiction cinema (documentary and avant-garde film practices) so that students will understand how cinema has developed globally and locally as art, technology, and social practices from the late 19th century to the digital age.	None

COMMUNICATION STUDIES COURSES (May not be offered in every semester, students are advised to check the website for updated courses under Course Registration page)	Pre-requisite
UPPER-LEVEL COURSES
CS4004 / CS4040 Final-Year Project (FYP)
Note: CS4004 – students admitted BEFORE AY18/19 CS4040 – students admitted FROM AY18/19 The purpose of the final-year project is to allow students to showcase their abilities and competencies. Students can choose to execute a variety of projects, including feature writing, illustrated features, photojournalism, public and promotional campaigns, quantitative or qualitative research, video documentary, and video drama. Students are responsible for conceptualising and designing the project, soliciting and negotiating with clients and sponsors, and managing, implementing, and evaluating the project.	Must accumulate at least 91AUs by the end of Y3S2. Prerequisites vary by project type. Refer to this link for more information.
CS4103 / CS4203 Professional Internship (PI)
Note: CS4103 - students admitted BEFORE AY15/2016 CS4203 - students admitted FROM AY15/2016 This 22-week professional internship aims to extend students’ knowledge beyond the academic curriculum. During the internship period, students will gain first-hand industry experience by working closely with professionals. This also provides students with an opportunity to develop an interpersonal network with professionals and hone their social and management skills. For students who choose to complete their internship abroad, they will also gain experience in a cross-cultural context.	Must have registered for/ accumulated at least 55AUs by end of Y3S1.
CS4011 News Copy Editing
This course helps students think like editors. It treats good journalism as the product of sound editorial decision-making across a spectrum of professional newspapering skills, from headline writing and picture selection, to page layout. The course is geared for future editors and sub-editors, as well as reporters and photographers who need to be sensitised to the editing principles and practices that affect their work. Students will receive practical training in all the functions of sub-editors, including copy processing, and develop their skills at conceptualising the presentation of major news and feature packages	CS2021 News Reporting and Writing
CS4017 Specialised Journalism: Public Affairs
The course provides students with the principles of and hands-on training in reporting public affairs – issues relating to public servants operating in government, society and the law. The course will cover Parliament and government; police and law courts; statutory boards and grassroots organisations. It will look at the relationship between the media and the authorities from both sides, and examine how that relationship can work to everyone’s best advantage.	CS2021 News Reporting and Writing
CS4017 Specialised Journalism: Public Affairs
The course provides students with the principles of and hands-on training in reporting public affairs – issues relating to public servants operating in government, society and the law. The course will cover Parliament and government; police and law courts; statutory boards and grassroots organisations. It will look at the relationship between the media and the authorities from both sides,and examine how that relationship can work to everyone’s best advantage.	CS2021 News Reporting and Writing
CS4018 Specialised Journalism: Business and Economics
This course introduces the business and economic beat, preparing students for entry-level reporting jobs on the business desks of newspapers, magazines and wires. It is partly a conceptual course, covering the macro-economy, markets, and companies, and providing a grounding in the concepts and tools required to understand, analyse and interpret the kinds of information that business/economic journalists deal with. It is also a practical course, with discussions focusing on current events, and assignments requiring students to report and write news stories and features within the business/economics beat.	CS2021 News Reporting and Writing
CS4020 Feature Writing
The course is about the different forces at work in a magazine. It will give students an understanding of magazine writing, projection, editing, production and distribution; the skills required in an entry-level job in an editorial department; insights into the industry and the wide variety of titles; and the creative process involved. It will take them from the initial conceptualisation of a title, through the business side of generating income, to the creative hothouse that produces lively, inventive, relevant publications on a regular basis. It will put magazines in a social and cultural perspective, both in Singapore and overseas, and invite students to consider potential new titles.	CS0204 Basic Media Writing
CS4022 Social Media Mining
This course covers how to analyse unstructured data such as social media content using text mining techniques. Students will learn various text mining techniques and tools both through lectures and hands-on exercises in labs. The course will also explore various usages of text mining techniques to real world applications.	CS2405 Data Mining
CS4023 Advanced Photojournalism
The course is intended as a continuation of CS2044 (Basic Photojournalism) and is an extended study of the theory and practice of making photographs and using the picture essay and picture story. It develops the basic skills introduced in CS2044 to produce work of publishable standard. Advanced techniques including electronic fill-flash and studio lighting will be covered, as will the history of documentary photojournalism. Emphasis will be on photographing news, feature and sports events, with the goal of completing a photojournalism portfolio.	CS2044 Photojournalism
CS4024 Writing for Cinema and TV
This course develops scriptwriting skills for film and television. It focuses on the research and creative processes and the technical considerations involved in developing both fiction and non-fiction scripts. There are three approaches to the course – first, the development of ideas, creativity, and developing writing skills; second, an introduction to genre requirements and appropriate research skills; and third, the stages of cinema and television writing.	None
CS4026 Documentary Production: Concepts and Applications
This course explores the different styles of documentary films with special emphasis on the role of the producer/director in documentary videos. Students will review documentary concepts and theories and put them into practice by producing their own short video. Through screenings and readings, students develop a critical understanding of the different techniques and approaches to documentary production. Students are encouraged to engage with contemporary debates which concern the documentary sector of the media industries.	CS2025 Image and Sound Production OR CS2029 Broadcast Journalism: Concepts and Applications
CS4027 Narrative Film and TV: Concepts and Applications
This course further explores the different narrative structures and strategies covered in CS2027Genre and Narrative Strategies as well as other film/TV theory with special emphasis on the role of the director in dramatic videos. Students explore dramatic concepts and theories, and produce short videos independently. With a focus on visual storytelling, performance and script analysis, the course explores techniques to elicit performance and determine visual style and coverage relevant to dramatic scenes. Screenings, discussions, lectures, tutorials, and assignments are designed to develop students' skills as dramatic directors.	CS2025 Image and Sound Production
CS4029 Advertising, Creativity and Copywriting
This course is an introduction to the creative processes and the process used in creating advertisements for print, broadcast and other media with attention to creative thinking skills, creative problem-solving, copywriting, design, and production. Students learn what advertising creative personnel do in their professions. This course has practical exercises during the classes and tutorials related to the creative aspects of advertising and how they relate to other areas such as consumer behaviour and social learning.	None
CS4030 Crisis Management
The course examines contemporary theories and practices in preventing and managing issues and crises. It introduces the definition and scope of issues and crisis management. The course explores the dynamics of identification, planning, management, and communication of issues and crises and their multifaceted consequences to organisations in public and private sectors. Strategies for conducting strategic crisis communication will also be included by evaluating real-life practices and case studies.	None
CS4031 Media Planning and Strategies
The course introduces students to the quantitative aspects of media planning. Topics covered will include brand analysis, audience analysis, market segmentation, and media analysis. Case studies and real-life practices will be included in this class. During the first half of the semester, students will conduct a brand audit and develop and administer a survey to determine target audience media usage. The information from the brand audit and market survey will then be used to compile a strategic media plan. Strategies and recommendations will form the basis of the media plan. The course will be taught in an active learning fashion. It strives for a balanced coverage of theoretical and practical issues, industry norms and ideals, and facts and thoughts. The ultimate goal is for students to form their own perspectives, sharpen their strategic thinking, and advance their planning skills. To this end, students should become critical thinkers who move beyond a view of learning as information gathering to a view of learning as knowledge building. All students are expected to be active and proactive in course activities	None
CS4032 Communication Campaigns
This course involves the planning, creation, production, dissemination, and evaluation of various forms of publicity to support a range of comprehensive communication campaigns. The focus covers advertising and public relations work and is a pre-requisite for undergraduates who are preparing for their final year campaign projects. The course offers students’ knowledge necessary for all kinds of promotional communication jobs. The objective is to develop a communication campaign that can be designed, implemented, and evaluated within the semester time-frame.	CS2058 Integrated Marketing Communication
CS4034 Brand Management
This course will introduce retail marketing concepts covering both the mechanics and management of retailing from a brand management perspective. It will also cover the role and concepts of brand equity creation, store and non-store retailing, location and site selection, retail communication mix components such as merchandising, pricing and margin planning, store management, layout and visual merchandising, as well as internal and external promotions. While the subject will cover theories in retail marketing discipline, it is generally approached with a practical and applied orientation. Learning will include evaluating retail brands and developing strategies for real-life businesses through hands-on projects.	CS2058 Integrated Marketing Communication
CS4037 Audience Research Methods
This course is designed to provide students with tools to study audience characteristics and the impact of communication on receivers. The course centres around two research methods that are widely used by academics and practitioners: survey research and focus group study. Students will learn how to design, plan and implement these two types of studies. They will also learn how to analyse data and present the findings in both oral and written formats.	CS2008 Fundamentals of Research
CS4039 Frontiers in Communication Science
This course aims to develop your understanding of the fundamentals underlying several of the most cutting-edge approaches in communication science, such as agent-based modelling or gene studies, as well as to demonstrate how these approaches are actually applied in understanding communication.	None
CS4042 Advanced Research Methods
This course is designed to introduce you to advanced research methods in communication to understand and implement research in applied settings. In this class, you will become familiar with essential ideas in measurements, experimental design, quantitative content analysis, data analysis, and result interpretation/reporting.	CS2008 Fundamentals of Research
CS4043 Specialised Journalism: Science & Health
This course aims to teach students about reporting in two related specialised fields – science and health. First, the course will give students an appreciation of science and medical journalism from vaccines to viruses, satellites to space stations, embryonic stem cells to genomes, pollution and conservation, new and old diseases, potential pandemics, a growing pharmaceutical industry and an aging population. Next, the course will focus on strategies for communicating science and health to the public: how to explain things, how to interview experts who seem to speak a language of their own, and how to research and write meaningful stories for a general audience.	CS2021 News Reporting and Writing
CS4050 Bayesian Data Analysis & its Applications
The recent changes in information environments have led to the increases in demand for the ability to collect, process, and interpret data. This course introduces Bayesian statistics, which serves as the theoretical foundation of cutting-edge machine learning techniques and artificial intelligence. The core concepts in probability theory and the logics behind statistical inference will be introduced using examples of everyday problems. Starting from the science behind Sherlock Holmes’ investigation methods, the lectures will cover various creative topics, including predicting the divorce of celebrity couples and the winner of best picture at the Oscars, forecasting free-food events on campus, classifying spams from legitimate emails, and many other applications of Bayesian methods. This course also emphasizes the development of practical skills, offering an opportunity for students to learn programming languages, such as R and Python. A series of tutorials will cover from the basic to intermediate level coding skills for writing algorithms of machine learning. No prior knowledge of programming is expected.	CS2008 Fundamentals of Research
CS4053 Popular Cinema
This course introduces students to the different genres of contemporary popular global cinemas. In addition to Hollywood feature films, students will study non-Hollywood contemporary films that have done successfully at the box offices either internationally and/or in their countries of production, in order to study the critical elements that have contributed to the success of these films. Students will be exposed to box office hits from a wide variety of countries such as Spain, the UK, Japan, Korea, India, and Australia. The analysis of these popular films will be contextualised in relation to relevant film theories such as genre theory, audience reception theories, studies of the economic development of new cinematic industries, and the impact of global film distribution.	None
CS4054 Asian Cinema
The course will survey and examine the various cultural determinants and industry development of Asian film forms through screenings, lectures, and readings. It allows students to become acquainted with the wider institutional, historical and cultural contexts of the films in their respective countries while simultaneously exposing students to important Asian film directors and their works. Students will also be introduced to critical film scholarship about Asian cinema in order to partake in academic debates such as the differences and similarities between mainstream cinema and independent film forms from East, Southeast and South Asia.	None
CS4055 TV Studies: Critical Approaches
This course aims to provide students with an understanding of the major themes, topics and theoretical perspectives that constitute television studies. Attention will be focused on the producer-text-audience relationships which are central to the understanding of the meanings that are created and the impact of the medium. The course will cover audience and reception analysis, television genres and their characteristics, television and gender, as well as television and ethnicity.	None
CS4058 Intercultural Communication
This course examines current theories and research regarding communication between people from different minority, ethnic and cultural backgrounds in domestic and international contexts. The course exposes students to culture and its relationship to communication. It offers opportunities for students to develop skills and understand cultural attitudes and the theoretical and methodological concerns of intercultural communication.	None
CS4059 Public Opinion
This course focuses on contemporary concepts of public opinion, theories of public opinion, ways of measuring public opinion, and the impact of public opinion, with special reference to media-related issues. It examines relationships between public opinion and communication, and explores the role of media use in the formation and change of public opinion. The course will also address the influence of public opinion on individuals’ attitudes and behaviours.	None
CS4060 Persuasion and Social Influence
This course emphasises the social and psychological approaches to attitudinal and behavioural change. It identifies the characteristics and behaviours of effective persuaders, and students will analyse their target audience, design and package their messages, and select the right delivery channels to optimise persuasive efforts in various contexts, such as health, politics, and business. Students will learn about persuasion in interpersonal, small group, as well as in mass-mediated settings. Students will learn about resistance to persuasion, and the strengthening of desired attitudes and behaviours.	None
CS4061 Global Media Issues and Policy
This course focuses on policy and legal issues about global media and about the media of individual nations, including Singapore. This semester, we will focus on an important and timely issue: fake news. The issue of fake news, which rose to prominence during the 2016 presidential elections in the United States, has reached Singapore. But what is fake news? Why is fake news a problem? What mechanisms allow the spread of fake news? And what should be done to address the issue of fake news? In this course, we will critically examine the sociology of fake news, from the socio-political and economic contexts that allow fake news to thrive, the technological factors that facilitate its spread, to the psychological processes that make individuals vulnerable to believing in fake news. We will also learn strategies to spot and fact-check fake news.	None
CS4064 International Public Relations
Globalisation is the primary reason for the increased importance of international public relations because it has spurred increased the outreach of organisations beyond national and cultural borders. This course seeks to provide students with insights on the issues pertaining to effective international public relations and the way public relations is practiced beyond national and cultural borders. Students will develop the ability to link specific environmental variables with the generic principles of public relations practice.	CS2101 or CS4028 Public Relations Writing
CS4068 Issues in Cinema Studies
This course covers issues that are related to cinema studies which have not been covered in existing courses offered by the school. It provides an opportunity for students to benefit from the special interests and expert knowledge of faculty members and/or visiting professors. Thus, this course may draw upon multidisciplinary perspectives in examining special issues in cinema studies, address emerging academic concerns, or introduce students to cutting-edge professional practices. Some topics that can be examined include the relationship between cinema studies and other creative industries, the transformation of cinema in the digital age, issues of representation in contemporary screen studies, and national and transnational cinemas	None
CS4070 Issues in Advertising
This course examines the role and impact of advertising in society. In this class we will wear a different hat than often worn in other advertising classes. The emphasis is on examining advertising from a broader perspective to help us consider the economic, legal and regulatory, ethical, and social issues that surround advertising. This course will focus on helping students become aware of the cumulative effects of advertising on society.	CS2058 Integrated Marketing Communication
CS4071 Special Topics: Media in Singapore
Every country’s media system reflects its history and political development. The shape of the media system in Singapore is no different. In the 1950s, the media organisations were very competitive. The scenario parallels today’s dotcom boom where media companies sprouted overnight to face cut-throat hyper-competition. There were reports of rivals buying up all the daily circulation only to dumpthem into the sea—leaving advertisers to doubt the veracity of the publisher who would say that every copy was sold but then could not find many readers.Today’s media structure sees dominant players in the newspaper, broadcast and Internet space linked to Singapore Government. How did this situation arise? What are some possible implications for the future development of the media in Singapore.This course traces the trajectory of the development of the media in Singapore to address these issues. It will also look at some current research by the instructor in the development of media in small countries.	None
CS4072 Digital Media and Human Relationships
The course covers issues related to computer-mediated communication in various contexts that would help students understand the different impacts computer-mediated communication has on its users.	None
CS4074 Consumer Behaviour
Amidst the ever-changing advertising and marketing realm, it is indispensable and pivotal to well know about consumer behavior and consumer psychology before advertising practitioners could implement any marketing strategy or campaign. The course covers the dynamic process in relation to consumer behavior – cognitive processing, affective and behavioral formations, as well as study consumers in a large social and cultural setting. This core advertising course aims to develop your understanding of basic consumer behavior and psychology concepts, theories, and the latest trends in consumer behavior research and applications using classical and contemporary cases, which will serve as the basis for future advertising courses and practices.	None
CS4075 Selected Topics in PR: Evaluating & Producing Campaign Results
Students learn to conduct formative research to guide campaign programming and evaluative research on campaign outcomes. Upon successful completion of the course, students will be able to critically evaluate various campaigns and conduct the types of research required for campaign final year projects.	CS2008 Fundamentals of Research
CS4079 Issues in Cinema Studies: Cinema and Social Currents
This is a module for advanced students addressing the question, "How does film relate to society and politics?" While films are generally seen as a leisure activity, the cinema cannot be divorced from society and the pressing issues of our times. It can function as a forum in which viewers are not only entertained but informed and educated and cognitively prepared to develop good citizenship. This module seeks to stimulate and inspire students towards a more critical view of cinema as a medium that challenges viewing practices and cognitive senses through the content of the films. Students will be taught to understand the cinema as a medium of social communication, presenting stories that question our views of society and politics. The module will familiarize students with a range of cinematic works, including Battle of Algiers (1966), Zero Dark Thirsty (2013), Waltz with Bashir (2008) and other important works of global cinema. Students will also be introduced to key readings discussing the films and the social issues presented. They will learn to develop critical tools and skills in analyzing contemporary films with respect to both their aesthetic properties and their various historical, social and political determinants.	None
CS4090 Going Overseas for Advanced Reporting (GOFAR) - Strictly by application
This hands-on course exposes journalism students to the challenges of operating in another country and culture. Students work on stories that require a stint in the overseas location. They are expected to deliver stories of publishable or broadcast quality. They will prepare for their field trips by attending seminars and doing independent research into the chosen location and identifying workable story ideas. They are also expected to help organise the logistics of the programme. While overseas, they are expected to function as working journalists, developing their story ideas within the practical constraints of operating in the field. They will complete their assignments back in Singapore. Admission to this course is by application and on merit.	CS2021 News Reporting and Writing
CS4092 New Media and Society
New media technologies are changing every aspect of our social, political and cultural lives. This course aims to help students develop insights into how new media affects news, politics, economy, education and culture. After taking this course, you will be familiar with how new media technologies shape the way we work, study, make friends, create knowledge and ultimately, live. You will explore the development and use of new information and communication technologies and critically examine their social and cultural impact.	None
CS4093 Overseas Film Festival Practicum
In the Overseas Film Festival Practicum, students will have the opportunity to visit prestigious international film festivals around the world. You will gain both critical perspectives on the history and theory of the film festivals and direct, hands-on experience by meeting and engaging with film festival programmers, staffs, film journalists, directors and producers, and international film and media scholars at the festival sites. It is this practicum’s aim to let students put the skills and knowledge they have learned at WKWSCI into practice, and gain additional skills and a more thorough understanding of the international film festival curatorship, programming, management, and organization practice.	None
CS4095 International Strategic Communication Management - Strictly by application
This course is designed to give students practical overseas experience in tackling major communication challenges. It will give students the opportunity to apply skills learnt in the advertising and PR courses. It will expose students to the full process of launching an advertising/PR campaign, from client briefing, immersion in the subject, market research, strategic thinking, media planning, creative execution and consumer testing, right up to client presentation. The students will be broken into groups and put into competitive situations like professionals in real life are.	None
CS4097 Overseas Digital Documentary - ODYSSEE
The course is concerned with researching and producing short overseas digital documentaries underpinned by an introduction to the field of visual anthropology. Short documentaries engage both the heart and the intellect presenting a picture of the world, or at least a part of it. British documentarian John Grierson described it is a creative treatment of 'actuality', and that means it is grounded in real life, or in fact. You will look at locations in the world for, inspiration, personal stories and authenticity, and you will learn about the broader social, cultural and economic implications of the location but also about this particular type of filmmaking. The course, therefore, has both an academic slant as well as a practical one. The skills developed will be transferable to other forms of study whether it be digital filmmaking, journalism or another communication field. It will expand your powers of observation and description; of understanding local cultures and humankind; and of self-reflection on the role and responsibilities of a digital documentarian as a representative of your home country and an observer and commentator on a host country.	CS2025 Image and Sound Production
CS4131 Risk Communication
The course introduces the theory, core concepts, and practice of communication about hazards and risks. Key principles of risk communication are used across a variety of arenas including public health, environmental communication, disaster management and corporate management. In this course, students will attain competencies in 1) understanding core concepts and theories of risk communication, 2) examining special challenges in communicating about risks with diverse audiences 3) critically analysing risk communication practices through case studies. Emphasis is placed on students' active participation in exploring and applying concepts that inform risk communication in a global society.	Mutually exclusive to CS4150 Health Communication
CS4150 Health Communication
This course is designed to introduce students to significant concepts and issues in the field of health communication. Health communication encompasses theories, research, and practices based on multiple sources of scholarship such as communication, public health, and social psychology. The primary objective of this course is to provide students with knowledge and skills for communicating health that should be useful in their future career in a wide range of contexts.	CS2008 Fundamentals of Research Mutually exclusive to CS4131 Risk Communication
CS4160 The Korean Wave: A Multidisciplinary Perspective
Accompanying the Korean Wave, or Hallyu, are the heightened popular and scholarly discussions of the attributes of this phenomenon. This course seeks to get students to appreciate the dynamics of transnational cultural flow, and to appropriate and localise such flows according to their own spatial and cultural specificities. A combination of factors has been put forward to explain the rise of the Korean Wave including the release in creative energies arising from political liberalisation in the 1990s, technological advancement particularly in the era of the digital and social media, and significant investment and sophisticated marketing. In this respect, as a course, the Korean Wave will offer a potentially multidisciplinary engagement with students, many of whom are already avid fans of the Korean Wave (Hallyu) products and icons.	None
CS4260 Film Festivals: History and Theory
As many film historians have argued, the beginning of the annual international film festival was the specific European political situation in the period preceding World War II and the immediate post-war era that brought together the necessary incentives to initiate their development, which would later expand to a global phenomenon. Throughout the course, each student will learn how international film festivals affected the cinematic aesthetics, movements, and history(and vice versa) through screenings, readings, and discussions of such vital film festivals as Cannes, Venice, Berlin,Moscow, Sundance, Busan and Singapore, focusing primarily on the politics of cultural market and industry, print journalism, alternative distributions, and global circulation of cinema in the age of digital media.	None
CS4262 Social Media and Digital Campaign Management
This course is an advanced-level course that teaches how to build digital and social media campaigns for today’s hyper-connected world. Students will be exposed to a wide range of resources and tools across traditional, mobile and web platforms, and learn how to think strategically; generate ideas; develop strategies to amplify the big ideas using owned, earned and paid media to drive business outcomes; and pitch for real world clients. This course provides exposure to real-world situations and helps meet demands of the future advertising and public relations job market for students with skills in new media communication.	None
CS4264 Introduction to Network Analysis
Network science is a fast-growing interdisciplinary field of research that focuses on the representation, analysis, and modeling of complex and dynamic systems, providing a new way of viewing the world. This course introduces the basic concepts and methods of network analysis and their applications to a wide range of real-world problems: How do rumor, gossips, and even viruses spread among people? How do people start, maintain, and break up their romantic relationships? How does Google Search work so fast and accurately? What is the algorithm behind YouTube’s recommendation system? Can everyone in the world really reach Donald Trump in six steps? Why do people neither wear necklaces on NTU-logo T-shirts nor eat popcorn with ketchup? Who will be killed in the next season of a TV series? This course also emphasizes the development of practical skills for data analysis, offering an opportunity for students to learn programming languages, such as R and Python. A series of tutorials will cover from the basic to intermediate level coding skills for network analysis and visualization. No prior knowledge of programming is expected.	CS2008 Fundamentals of Research
CS4265 Global Film Cultures: Hollywood and the West
This is a foundation course for Global Film Cultures which focuses on on the history, movements, and new forms and aesthetics of both Hollywood and European cinema. Students taking the course will examine the moments in cinema’s development that are particularly relevant from a historical perspective, be it aesthetic, social, technological and economic.	None
CS4266 Global Film Cultures: Non-Western Cinema
This is a second course under the Global Film Cultures series that focuses on the history, movements, and the new forms and aesthetics of Non-Western cinema (cinemas of East/South/Southeast Asia, Latin America, Africa, and Middle East). Students taking this course will examine the moments in cinema’s development that are particularly relevant from a historical perspective, be it aesthetic, social, technological and economic.	None
CS4267 Effects of Virtual Reality Technologies
Virtual reality (VR) and its related technologies are positioned as the next consumer media. Media industries are investing in immersive AR/ VR experiences to delivering content that is engaging for audiences. It is timely to introduce a course on Virtual Reality so that students are in trend with the latest VR technologies and think critically about the impact of these technologies on human behaviour and psychology, and on society as a whole.	Mutually exclusive with CS2057 Media Effects
CS4268 Google Digitize – Integrated Advertising Strategies
This is a course offered in partnership with Google, which will provide students with foundational learning in the digital media sector, one of the fastest growing industries in the world.	None
CS4311 Promoting Sustainability
This course introduces the concept and practice of social marketing as a means of promoting sustainability. Course contents explore a range of environmental issues that social marketers have sought to address by influencing public attitudes and behaviours. A social marketing case study will accompany each sustainability theme. Students will learn about a range of important sustainability issues and practice using social marketing tools to promote attitudinal and behavioural change among diverse audiences.	None
CS4312 Women in Film and TV Industries
The aim of this course to offer an interdisciplinary perspective on the question of why women are underrepresented in the film and TV industries. This course is most appropriate for students who have some general knowledge of film production and/or film history and theories. Based on selected papers, book chapters, and industry publications, the course focuses on what factors might contribute to replicating this inequality as well as the different ways this might play out in different national systems and regions. The focus is on preparing you to participate in the global debates about the legal, policy and ethical issues in the industry as people discuss meaningful correctiveness.	None
CS4313 Programming in Python NEW
This course teaches computational thinking, i.e., the process of approaching a problem in a systematic manner and creating a solution that can be carried out by a computer. For implementation, these solutions have to be translated into a computer programming language, and for this course, we will be using Python.	None
CS4315 Social Media, Self and Society *NEW*
Social media services such as Facebook, Twitter, Instagram, and Snapchat, have become an omnipresent class of communication that is continuously transforming the ways we communicate in everyday life. This course applies theories of communication to analyze the design and effects of social media on individual, social, and political outcomes. In doing so, we will consider topics that include social networks and contagion, identity management, memes, and viral trends, opinion formation and reinforcement, algorithms and bots, privacy and surveillance, rumors and misinformation, and civic engagement and mobilization. At the end of the course, the students will gain the expertise, critical reasoning ability, and analytical skills to efficiently create, consume, and evaluate the cognitive and sociopolitical effects of social media.	None
CS4316 Storytelling in Advertising *NEW*
In order to sell a product, one must tell a story: one that engages the customer on a deeply emotional level. This is vital to modern branding, defining your company ethos and building long-term customer relationships. This course concentrates on visual storytelling for cinema, television and multi-media. The course therefore generates competency in storytelling for practitioners and researchers in the field of effective advertising. Enrolment is suited to advertising students, advertising industry practitioners, journalists, communications students as well as film, television and transmedia practitioners.	None
CS4317 Performative Documentary *NEW*
The performative documentary is a play of the reality often self-reflexive, in contrary to straightforward reports, facts, and observations. This course provides an overview of the aesthetic significance of the performative documentary film, its historical lineage, poetic endeavor, and contemporary significance. By situating in between the division of fact and fiction, you will explore the awareness for constructing the cinematic reality though the performative act, which creates different narrative structures as in the traditionally defined cinematic terms such as scenes, characters, and plots. These narrative structures will help you to explore the concepts of filmmaking and to develop the relevant technical skills. You will apply this knowledge in the realization of a documentary film project, which will become part of your individual practice and personal understanding of the world and its representation.	CS2025 image and Sound Production
CS4318 Automatation and Macro-Communication *NEW*
In Automation and Macro-Communication students will gain a broad understanding of the current and future technologies that will challenge our understanding of what is interpersonal communication versus human-machine communication. This course addresses prominent theoretical issues that are introduced by placing machines in the sender and receiver of communication roles. In addition to comprehensive discussion of communication theory, this course includes a large applied portion where students will learn about the current extent (and ongoing implementation) of machines as communicators in both professional and personal life contexts. Finally, this course delves into the wide range of empirical study in a variety of disciplines regarding human-machine communication. Through these three lenses of theory, application, and research, students will leave the course able to understand the optimal uses (and potential pitfalls) of supplementing or replacing human communicators with machines. Through the theory and research components, this course is especially geared towards preparing students for the technologies of the future such as social robots and artificially intelligent agents. Regardless of the major track taken in the WKWSCI, it is undeniable that the advance of automation will be a defining issue throughout the 21st Century - Automation and Macro-Communication prepares WKWSCI students to be future, professional, research, and thought leaders in a future world where people live and work with machines.
CS4319 Transmedia Storytelling: Process and Product *NEW*
This course embraces your future: the future of storytelling through transmedia as multimodal delivery. The course allows you to experiment with and extend your personally generated skills in differing platforms to embrace changing industry needs. The course allows you to draw ‘cutting edge’ research from the academic environment and apply it practically as story across varied media. You will be in charge of your designated areas, forming teams and operating to a timeline. You will be involved in storytelling in media fractions, which make up a whole distributed work under the guidance of your tutor. This course represents experiential learning as we assist you to master your chosen medium within a wider technological and narrative context. As such, you will be re-familiarised with screenwriting for multi-media distribution platforms, utilising your discipline specific talents in various and flexible approaches to contrasting platforms. You will enhance your writing skills for contrasting media and develop modern writing skills in small teams. i.e. one group of students may embrace storytelling for online gaming, another may adopt traditional filmic storytelling, another group may discover non-traditional uses of screenwriting in varied environments such as interactive narratives, another might adopt visual installation art or distributing social media––depending on which students enrol and what your interests are. You are encouraged to locate the specific qualities of your chosen platform. Each platform component will embrace its own defining story, but will also be aligned to a major story operating as overarching link between its constituent parts.	CS2025 image and Sound Production
CS4320 Immersive Journalism *NEW*
VR is the new medium that press companies such as the New York Times is engaging with to create immersive journalism – which allows the audience to experience a narrative news journey by bringing them into the story. This course will train you in developing immersive journalism experiences, through the use of virtual reality (VR) technologies. You will learn about the basic concepts of VR, the factors that make a compelling immersive experience, and produce immersive journalism pieces. The course will appeal to you if you wish to explore one of journalism’s most exciting tools and equip themselves with skills for the digital landscape. The class is a sandbox for journalism, technology and creativity, and will position you to be ready for the future of digital journalism.
CS4321 Digital Inclusion and Disability: Technology, Inclusive Design and Social Futures *NEW*
This upper-level undergraduate course offers a cutting-edge case study of digital technology, inclusion, design and innovation in social life. It provides a state-of-the-art knowledge of the dynamic new area of disability and accessibility, showcasing powerful insights into what social inclusion and participation means in contemporary digital societies internationally. Exploring a range of emerging technologies from Internet, social media and media to driverless cars, AI, Internet of Things, and smart cities, this interdisciplinary course will equip students with theoretical, practical understanding of digital inclusion, and where it fits into technology and society.
CS4540 Tech & Startup Reporting Lab
This course introduces students to tech and startup reporting. Upon completion of the course, students are expected to: 1) Understand the fundamentals of digital transformation and its impact across society; more importantly, how this digital shift has led to the emergence of tech companies and startups with new innovations in local and global economies. 2) Understand key business and financial basics of tech companies from startups to unicorns. 3) Chase and generate stories as news unfold on the ground 4) Produce news and enterprise stories fit for publication 5) Develop networking and interpersonal skills as they generate stories through interviews with various stakeholders and collaborate with key partners.	CS2021 News Reporting and Writing

LESS FREQUENTLY OFFERED COURSES (they may have been offered by a visiting faculty member in the past, or the course material may have been integrated into other courses.)
CS2051 Comparative Press Systems
This course provides a comparative analysis of press systems in selected countries including Singapore, with an emphasis how news media forms and practices relate to historical, social and political factors. The international distribution of news media, and globalisation as a technological, economic and cultural phenomenon are also discussed, with a focus on their implications for media policy and management. Key issues to be addressed include ownership and control of media, press freedom and censorship, culture and values, professional norms and ethics, and global news flows.	None
CS4056 Popular Culture
This course introduces students to the key concepts and important theories of popular culture. Students will study popular culture in terms of content and audiences, as well as the social, political, economic, historical and institutional contexts in which various forms of popular culture are produced, practised and consumed. The course will discuss how popular culture may reinforce social stratification and how it may constitute a form of resistance towards the established social order. Examples of popular culture in this course will be drawn from a wide range of media and activities, including advertising, television, movies, sports, pop music, fashion, carnivals, and so on.	None
CS4062 Information Society and Policy
The purpose of this course is to examine the nature and characteristics of the “information society” This course covers issues that are related to public relations but are not covered by existing courses. It is an opportunity for students to benefit from the special interests and expert knowledge of faculty members or visiting professors. The course may draw upon multidisciplinary perspectives in examining public relations issues; address emerging and contemporary concerns; or introduce students to cutting edge professional practices. Some topics that can be examined are issues and crisis management, investor relations, or use of new technologies for public relations, primarily from advanced sociological and communication studies perspectives. We will be looking at the “information society” in the context of other massive social changes, including globalisation and shifts in our conceptions of the nature of human society. We will start by examining some historically influential scientific and artistic visions of the “information society” and continue by discussing the works of many leading contemporary theorists, legal scholars and social commentators who have attempted to articulate the implications of the digital age for our societies. The course covers topics such as the impact of social media on social and political life; surveillance and privacy; copyright and intellectual property in the digital age; and social implications of mobile communications.	None
CS4066 Issues in Public Relations
This course covers issues that are related to public relations but are not covered by existing courses. It is an opportunity for students to benefit from the special interests and expert knowledge of faculty members or visiting professors. The course may draw upon multidisciplinary perspectives in examining public relations issues; address emerging and contemporary concerns; or introduce students to cutting-edge professional practices. Some topics that can be examined are issues and crisis management, investor relations, or use of new technologies for public relations.	None
CS4067 Issues in Broadcast Media
This course covers issues that are related to broadcast media but are not covered by existing courses. It is an opportunity for students to benefit from the special interests and expert knowledge of faculty members or visiting professors. The course may draw upon multidisciplinary perspectives in examining broadcasting issues, address emerging and contemporary concerns, or introduce students to cutting-edge professional practices. Some topics that can be examined are broadcasting and digital media, the impact of international broadcasting, international co-production and practices, emerging technology’s impact on media practice and specific production areas.	None
CS4069 Issues in Journalism
This course covers issues that are related to journalism but are not covered by existing courses. Students will learn to identify, observe, and examine the special issues that are covered by the class.	None
CS4071 – CS4075 Special Topic I – V
This course expands beyond the regular WKWSCI curriculum and will be offered occasionally according to the special interests of faculty members and visiting professors. The course may focus on selected themes and concepts, draw upon multidisciplinary perspectives in examining communication issues, address emerging and contemporary concerns, or introduce students to cutting-edge research methods and hands-on applications.	None
CS4100 Information Behaviour
With advances in computing technologies and much more information now available, people are seeking, encountering, and using information in many more diverse ways, and information cues grow increasingly significant and important in shaping how people receive and interpret information, and their subsequent actions. This course provides an introduction to key concepts of information behaviour. Students will learn the fundamental theories of information behaviour research, gain perspectives and methods used in understanding information behaviour in the context of new media. Opportunities and challenges of new media in information seeking and dissemination, and possible intervention strategies and analytical indicators will be explored.	None

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