Ms. Yang Tingting is currently a master student of Communication Studies at Wee Kim Wee School of Communication and Information. Prior to this, she obtained her master’s degree of Business Adminstration from Shanghai Jiao Tong University (China) in 2017; and Bachelor’s degree of Broadcast Journalism from Fudan University (China) in 2011. She has seven years of working experience of communication and marketing. At present, her research interests include social media influencer, brand communication and customer engagement. Her research is being supervised by Dr. Edson C. Tandoc Jr. and Dr. Lou Chen.