Research Student


Xu Duan

Xu Duan is a doctoral student at WKWSCI, supervised by Dr. Chen Lou, Dr. Richard Seyler Ling, and Dr. Hye Kyung Kim. Her research interests lie in Influencer Marketing, consumer psychology, cultural and creative labor. Xu holds a Master’s Degree in Linguistics from Korea University, and a Bachelor’s degree in Korean Language from Sun Yat-sen University. Prior to joining WKWSCI, Xu worked as a public relations professional in the technology industry in China.




  • WKWSCI, NTU, Singapore Teaching and research assistant
  • Anonymous reviewer for the Interpersonal Communication and Social Interaction Division of the European Communication Research and Education Association (ECREA-ICSI) 2019 conference.


Conference Papers

  • Duan, X. (2019). “The Big Women:” A Textual Analysis of Chinese Viewers’ Perception towards Femvertising Vlogs. Paper presented at the 17th Chinese Internet Research Conference (CIRC 2019), Singapore. June 2
  • Duan, X. (2019). “Vlog my life as a city girl”: Vloggers’ self-disclosure and perceived women empowerment. Paper preresented at CoHASS Graduate Conference, NTU, Singapore, March 9
  • Duan, X. (2018). Exploring the relation among self-identity, social integration and use of live streaming on social media: perspectives from new urban migrants in China. Poster presentation at the Graduate Student Conference, NIE, Singapore, October 19–20.
  • Tandoc, E. C., Jr., Cheng, L., Chew, M., Duan, X., Lim, C. M., Ng, J., & Zheng, H. (2019, August). Social media literacy: A hierarchy of competencies. Paper presented at the 102nd Association for Education in Journalism and Mass Communication Annual Conference, Toronto, Canada.