Research Student


Song Yufeng

Degree I was selected for the National Scheme for Cultivating Top-notch Students in Basic Disciplines and obtained my Bachelor’s degree from the College of Liberal Arts at Beijing Normal University in 2017. Research Area My research interest lies in new media effects, especially on mobile social applications.



Analysis of why College Students read WeChat’s essays A national project received the Excellence Award of BNU 24th Jingshi Cup Extracurricular Academic Science and Technology Works Competition, Beijing, China


During my undergraduate period, I worked in the Student Union and actively participated in various extracurricular activities in Beijing, Xiamen and Seoul. In my third year, I studied abroad as an exchange student at Korea University for one semester and received the Global KU Scholarship. From the year 2016 to 2019, I have done four different kinds of internship work with a focus in the area of media in Beijing and Xiamen. The one had the most impact on my research interest was the intern editor position in the New Media Department of Hearst Media China. I was responsible for daily editing push focused on Japanese and Korean fashion, cosmetic and K-POP directions. I also had a dual role as short video model for company’s Taobao account.