SATA lends its guidance to students enrolled in Strategic Marketing Communication, a module of great weightage in their academic curriculum. In this module, teams of students are pitted against each other to develop social-marketing campaigns as part of an Integrated Marketing Communication (IMC) plan. This competition focuses on changing attitudes and behaviours of a select target audience on certain lung diseases, in line with SATA’s mission. Thereafter, SATA representatives provide feedback on the various campaigns, allowing students to better their campaigns for future contributions to society in our shores and beyond.<"The Established Expert that You Should Meet” – Winning Campaign>
<"The Established Expert that You Should Meet” – Winning Campaign>
Handpicked by SATA representatives as the campaign with the most potential, the above project was targeted at an audience ranging between 18-35 years old and aimed to raise their awareness about the threats of adult asthma, a steadily growing illness in our midst.